Senior Manager, Branding and Marketing (B2C e-commerce retail)

Rise Associates Asia Limited; Hong Kong; Vor Ort; HKD 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Rise Associates Asia Limited is seeking a Senior Manager of Branding and Marketing to lead the strategy and execution of integrated marketing campaigns for a fast-growing B2C e-commerce retailer with a presence in Hong Kong. The role requires managing cross-functional teams, guiding campaign planning, and aligning with business goals to drive awareness and sales.

The candidate should bring a Bachelor’s degree in marketing or related field, at least five years of experience, and strong English

Qualifikationen

• Bachelor’s degree in marketing, advertising, or a related field.
• 5 years of marketing experience.
• Strong written and verbal communication skills.

Aufgaben

• Develop and lead the overarching strategy for integrated marketing campaigns.
• Collaborate with stakeholders to identify campaign goals, audiences, and metrics.
• Create campaign plans including channel selection, content strategies, and timelines.
• Ensure campaigns communicate the brand value proposition consistently across touchpoints.
• Manage relationships with external agencies and partners to deliver high-quality work.
• Track budgets and report on spend to leadership.
• Oversee social media management (e.g., TikTok, Facebook, Instagram) and local tactics.
• Measure impact of campaigns and adjust strategies to grow brand equity.

Kenntnisse

Project management

Strategic planning

Bilingual English/Mandarin/Cantonese

Stakeholder collaboration

Ausbildung

Bachelor's degree in marketing/advertising or related field

Jobbeschreibung

Senior Manager, Branding and Marketing (B2C e-commerce retail)

Our client is a Direct-to-Customer cross-boardere-commerce retail brand,foundedin Shenzhen, China and recently set up their office in Hong Kong as their brand expands more internationally and more aggressively. We are seeking a seasoned and resourceful Branding candidate to further grow their business together.

Job Description:

Strategy and Planning

• Develop and lead the overarching strategy for integrated marketing campaigns, aligning with business objectives, brand positioning, and audience insights.
• Collaborate with internal stakeholders to identify key campaign goals, target audiences, and success metrics.
• Create comprehensive campaign plans, including channel selection, content strategies, and timelines.
• Ensure campaigns effectively communicate the brand’s value proposition and drive consistency across all touchpoints.
• Manage relationships with external agencies, vendors, and partners to execute high-quality deliverables.

Project management

• Manage campaign budgets, ensuring resources are allocated efficiently and effectively.
• Track campaign expenditures and provide regular updates to leadership on budget status.
• Serve as the primary contact for cross-functional partners to develop and implement the brand plan, including seasonal strategies and social media management (Tiktok, Facebook, Instagram).
• Track and measure the impact of local tactics and reactive actions—including storytelling, partnerships, consumer sentiment, awareness, and traffic to assess brand equity.

Qualifications:

• Bachelor’s degree in marketing, advertising, or a related field, with 5 years of marketing experience.
• Prefer to have strategic planning or account servicing experience from creative agencies or PR agencies.
• Bilingual in English and Mandarin or Cantonese.
• Excellent written and verbal communication skills.
• Strongproject managementskills with a reputation for flexibility and inspiration.
• Promotes a positive, honest, and supportive work environment.
• Willingness to travel and work independently with minimal supervision.