Marketing Executive (1-year contract)

Benefit Cosmetics Hong Kong Limited; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

Benefit Cosmetics Hong Kong Limited is seeking a Marketing Analyst to support the Hong Kong market through consumer marketing, trade activations and day-to-day operations, enhancing brand visibility and customer engagement across retail channels.

You will collaborate with Product Marketing, Trade, PR & Communications, Visual Merchandising, Retail, Training, Supply Chain, Finance and IT to plan campaigns, analyze data, and deliver timely insights.

Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline.
• 1–2 years of experience in Marketing or CRM within an MNC environment.
• Solid understanding of consumer marketing, trade marketing, campaign execution and customer engagement.
• Proficient in MS Office; Canva knowledge is an advantage.

Responsibilities

• Support consumer marketing strategies and executions to achieve goals and profitability.
• Plan and coordinate trade and retailer activities to drive foot traffic.
• Assist in events, loyalty initiatives, in-store activations and promotions with stakeholders.
• Prepare CRM and customer performance reports to monitor metrics and loyalty efforts.

Skills

Marketing

CRM

Campaign Execution

Data Analysis

English Cantonese

Communication

Team Collaboration

Education

Bachelor’s Degree in Marketing, Business, or related discipline

Tools

Canva

MS Office

Job description

Position Summary

Support the Hong Kong market business for Benefit Cosmetics through the execution of product, consumer and trade marketing, and day-to-day marketing operations. This role is responsible for supporting brand visibility, customer engagement, campaign execution, market analysis, and cross-functional coordination to help deliver business objectives and execution excellence across retail channels.

Key Responsibilities

Consumer Marketing & Campaign Execution

Support the manager in the development and implementation of consumer marketing strategies and executions to achieve business goals and improve profitability.

Plan and coordinate trade and retailer activities to recruit new consumers and drive retail traffic.

Support the execution of local events, loyalty initiatives, in-store activations, and promotional initiatives in partnership with internal and external stakeholders.

Work closely with agencies and external vendors to ensure timely and accurate delivery of campaign materials and execution.

Assist in preparing CRM and customer performance reports to monitor key metrics and support loyalty-building efforts.

Analyze customer data to identify trends, customer segments, and repeat purchase or upsell opportunities.

Support customer communications and related materials for marketing and promotional programs.

Business Analysis & Market Intelligence

Monitor campaign performance, consolidate results, and prepare post-campaign reports with key learnings and ROI evaluation.

Conduct market intelligence analysis on industry trends, competitor activities, and consumer behavior to identify actionable opportunities.

Provide data-driven insights to support future campaign planning and business decision-making.

Cross-Functional Collaboration

Work collaboratively with Product Marketing, Trade, PR & Communications, Visual Merchandising, Retail, Training, Supply Chain, Finance, and Regional IT to ensure strong execution across all initiatives.

Marketing Operations & Administration

Provide day-to-day support on marketing operations and administrative processes to ensure smooth execution of all initiatives.

Handle memo preparation, purchase order processing, stock management, and delivery tracking.

Key Performance Indicators (KPIs)

Timely and accurate execution of the consumer marketing calendar and promotional campaigns.

Quality and timeliness of campaign reporting, market analysis, and post-campaign evaluation.

Effectiveness of customer recruitment, engagement, and loyalty support initiatives.

Smooth coordination of marketing operations, administration, and agency deliverables.

Quality of cross-functional collaboration and execution support.

Candidate Profile & Qualifications

Education: Bachelor’s Degree in Marketing, Business, or a related discipline.

Experience: Minimum 1-2 years of experience in Marketing or CRM within an MNC environment, preferably in beauty, FMCG, luxury, agency or market research industries.

Marketing Capability: Solid understanding of consumer marketing, trade marketing, campaign execution, and customer engagement activities.

Analytical Skills: Proactive with strong business acumen and analytical capabilities, with the ability to interpret campaign performance, customer data, and market trends.

Technical Proficiency: Proficient in MS Office; knowledge of photo and editing tools such as Canva is an advantage.

Communication: Strong written and verbal communication skills in English and Cantonese.

Interpersonal Skills: Strong collaboration and stakeholder management skills, with attention to detail and the ability to work effectively across functions.

Personal Attributes: Independent, proactive, organized, and able to work efficiently in a fast-paced environment with a positive and entrepreneurial mindset.

Industry Interest: Strong interest in beauty, luxury, or lifestyle goods, with a good understanding of market and consumer trends.