Assistant Marketing Manager

The Estée Lauder Companies; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

The Estée Lauder Companies in Hong Kong seeks a Marketing Campaign Specialist to support and execute 360° campaigns across consumer touchpoints, ensuring on-brand, timely delivery.

You will translate strategies into detailed plans, coordinate with agencies and partners, localize campaigns, track performance, and assist with budgeting and reporting, reporting to the Marketing Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5-7 years of marketing experience in beauty, luxury, or FMCG.
• Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
• Strong organizational, coordination, and project management skills.
• Excellent English and Chinese language skills.
• Proactive, detail-oriented, with strong communication skills and teamwork mindset.

Responsibilities

• 360° Marketing Campaign Support and Execution.
• Translate campaign strategies into implementation plans and timelines.
• Roll-out of 360° campaigns across VM, in-store, digital, CRM, social, PR, and media.
• Coordinate with agencies, vendors, and partners to create materials per brand guidelines.
• Drive localization and launch of national campaigns.
• Communicate campaign progress and issues to the Marketing Manager.
• Support development and execution of POS and retail marketing activations.
• Liaise with retailers and partners for promotional events logistics.
• Propose ideas for retail promotions and collaborations.
• Coordinate in-store and online activation synergy across channels.
• Prepare and coordinate forecasting for new launches, GWPs, and samples.
• Review sales, stock, and KPIs and provide status updates.

Skills

Organizational skills

Coordination skills

Project management

Education

Bachelor’s degree in Marketing

Job description

Description

• 360° Marketing Campaign Support and Execution
• Work with the Marketing Manager to translate campaign strategies into detailed implementation plans and timelines.
• Support the roll-out of full 360° marketing campaigns across consumer touchpoints (VM, in-store, digital, CRM, social, PR, and media) ensuring all assets and communications are on-brand and delivered on time.
• Coordinate with agencies, vendors, and partners to adapt, localize, and produce creative materials and collaterals according to brand guidelines.
• Drive execution of localized campaign initiatives and provide hands-on support in launching and monitoring national campaigns.
• Ensure consistent communication of campaign progress and issues to the Marketing Manager.

Trade, Retail, and Omnichannel Activation

• Support development and execution of POS and retail marketing activations to achieve sales targets and product growth objectives
• Liaise directly with internal teams, retailers, malls, and external business partners to facilitate logistical arrangements for promotional events.
• Propose ideas for retail promotions, joint promotions, and other possible collaborations
• Coordinate in-store and online activation synergy to maximize brand presence across channels.

Product and Forecast Administration

• Prepare and coordinate forecasting for new launches, GWPs, and samples for selected product portfolio
• Review sales, stock, and KPIs for assigned products or campaigns and prepare status updates or action plan proposals for higher-level review.

Reporting, Analysis, and Insight

• Track and report on campaign and retail performance, extracting key insights to be shared with the wider team for further action.
• Gather and analyze market intelligence, competitor activities, and consumer trends to help inform ongoing strategies.
• Prepare regular and ad hoc reports—including post-campaign performance, retail effectiveness, and budget updates

Budget and Administrative Support

• Assist the Marketing Manager with monitoring A&P budget utilization and maintaining proper documentation for purchase orders, invoices, and payments.
• Ensure accurate processing of administrative and financial paperwork associated with campaigns and activations.

Teamwork and Collaboration

• Take an active part in departmental meetings, project briefings, and cross-functional collaborations.
• Guide and support junior team members in daily marketing tasks as needed, ensuring high standards and adherence to directions from management.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of marketing experience, ideally in beauty, luxury, or FMCG sector.
• Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
• Strong organizational, coordination, and project management skills.
• Proactive, detail-oriented, with strong communication skills and teamwork mindset.
• Excellent English and Chinese language skills.
• A passion for brand building and consumer engagement.