Marketing Executive

You Health and Fitness Club Limited; Hong Kong Island; On-site; HKD 300,000 - 460,000; Full time

Job summary

Town Dragon Limited in Hong Kong is seeking a Marketing Executive (In-house) to drive branding and campaigns across online and offline channels. You will manage content for the website and social platforms, optimize SEM/SEO, and develop marketing collaterals such as POSM and leaflets.

The role requires a marketing degree and at least 2 years of experience, with bilingual English and Chinese proficiency. The team supports beauty-oriented services and promotions in a dynamic market.

Qualifications

• Degree in Marketing or related discipline.
• 2+ years of experience in marketing; beauty industry preferred.
• Self-motivated, creative, independent, well-organized and able to work under pressure.
• Strong data analytics, interpersonal and communication skills.
• Proficiency in English and Chinese (spoken and written).

Responsibilities

• Conduct market research and identify marketing opportunities.
• Formulate and implement ATL & BTL marketing strategies and campaigns including branding, in-store & online promotions, PR and events to achieve business goals.
• Manage website and social media content, and optimize SEM/SEO.
• Develop and prepare marketing collaterals such as POSM, DMs, leaflets, videos, etc.
• Explore joint promotions and coordinate with media, PR and advertising agencies.
• Monitor marketing performance and prepare reports for review and enhancement.
• Perform ad hoc projects as assigned.

Skills

Market research

ATL marketing

BTL marketing

Branding

Campaign management

Content management

SEO/SEM

Analytics

Bilingual EN/CN

Education

Degree holder in Marketing or related discipline

Tools

Google Analytics

SEO tools

Social media platforms

Job description

Conduct market research and identify marketing opportunities

Formulate and implement ATL & BTL marketing strategies and campaigns including branding, in-store & online promotions, PR and events to achieve business goals

Manage the content of website and social media platforms, and optimize SEM/SEO

Develop and prepare all marketing collaterals such as POSM, DMs, leaflets, videos etc

Explore joint promotions and coordinate with external parties including media, PR and advertising agencies

Monitor marketing performance and prepare reports for review and enhancement

Perform ad hoc project as assigned

Requirements

Degree holder in Marketing or related discipline

A minimum of 2 years’ solid experience in marketing or related fields, preferably in beauty industry

Self-motivated, creative, independent, well-organized and able to work under pressure

Good data analytical, interpersonal and communication skills

Proficiency in spoken and written English and Chinese

Strong media and internet marketing experience is a plus

Candidates with more experience will be considered as Senior Marketing Executive

Marketing Executive (In-house)

Town Dragon Limited

San Po Kong, Wong Tai Sin District, HK

Supported by our team of professional beauticians, therapists, beauty consultants, slimming consultants and more, our specialized outlets offer a myriad of beauty treatments from around the world, paired with advanced equipment and techniques.

At You Beauty, we indulge your face and body with our all-climate protection, uniquely formulated to give you flawless complexion and exceptional figure.

Supported by our team of professional beauticians, therapists, beauty consultants, slimming consultants and more, our specialized outlets offer a myriad of beauty treatments from around the world, paired with advanced equipment and techniques.

At You Beauty, we indulge your face and body with our all-climate protection, uniquely formulated to give you flawless complexion and exceptional figure.