Marketing & Communications Specialist (Part-Time)

Lane Crawford; Hong Kong; On-site; HKD 201,000 - 335,000; Part time

Job summary

Lane Crawford is seeking a PR & Marketing professional with 4–5 years of experience in luxury fashion or lifestyle. The role emphasizes media relations, influencer partnerships and event support across campaigns, in-store activations and digital content planning.

The ideal candidate will have a strong media network, excellent English and Chinese communication skills, and be comfortable coordinating with agencies and vendors. This is a part-time position (8 days per month) with generous benefits.

Qualifications

• 4–5 years of PR/Marketing experience, preferably in luxury fashion or lifestyle.
• Established network with local media editors, stylists and influencers.
• Experience managing PR agencies and external designers from brief to delivery.
• Strong aesthetic sense with attention to detail and organization.
• Fluent in English and Chinese (Cantonese & Mandarin).

Responsibilities

• Project Execution: coordinate with internal teams, agencies, brands and vendors from briefing to delivery.
• PR & Influencer Relations: leverage media/editorial relationships to boost visibility.
• Digital & Content Support: assist digital team with social media planning and content.
• Event & Activation Management: support on-site and off-site events and activations.
• Collateral Production: oversee promotional materials with high visual/editorial quality.

Skills

PR & Marketing experience

Media relations

Brand collaboration

Event management

English & Chinese fluency

Tools

Xiaohongshu (XHS) familiarity

Job description

The Role

• Project Execution: Collaborate with internal teams, external agencies, brands, and vendors from the briefing stage through to execution to ensure seamless campaign delivery.
• PR & Influencer Relations: Utilize existing relationships with local media editors, stylists, and influencers to drive brand visibility and media engagement.
• Digital & Content Support: Partner with the digital team to coordinate social media planning, ad boosting, eDMs, and the creation of marketing content.
• Event & Activation Management: Provide operational support for on-site and off-site events, in-store activations, and related initiatives.
• Collateral Production: Oversee the production of online and offline promotional and branding materials, maintaining strict visual and editorial quality.

The Ideal Candidate

• 4–5 years of professional experience in PR and Marketing, preferably within the luxury fashion or lifestyle sectors.
• Demonstrated network of local media editors, stylists, and influencers.
• Proven track record in managing PR agencies and external designers from brief to completion.
• Strong aesthetic judgment with meticulous attention to detail and organizational skills.
• Professional fluency in English and Chinese (Cantonese & Mandarin), with strong written and verbal communication skills.
• Familiarity with Xiaohongshu (XHS) is considered an advantage.
• Availability for a part-time schedule of 8 working days per month is a must.

At Lane Crawford you work hard and play hard while we take care of your wellbeing. Your annual holiday leave is supplemented by special leave for birthday and work anniversaries, time off to celebrate key holidays and Summer Fridays. Our enhanced medical, dental, pension benefits and life insurance give you peace of mind. And it’s true, that all our permanent staff can enjoy staff discount and visit our legendary staff sales! You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development. We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores. We treasure opportunities to come together, whether it’s at an office Happy Hour, networking in the "Gin Den" or our Talk of The Town Staff Parties.

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