Affluent & Cross Border Segment & Marketing Manager (Bank)

KOS International Limited; Hong Kong Island; On-site; HKD 480,000 - 720,000; Full time

Job summary

KOS International Limited is hiring an Affluent & Cross Border Segment Acquisition & Marketing Manager (Bank) in Hong Kong. You will develop growth strategies for affluent and cross-border segments and launch customer acquisition campaigns across multiple channels.

You will work closely with product owners and branch sales teams to craft tactical plans, package product bundles and enhance customer experience through ATL and BTL campaigns and events.

Qualifications

• Degree holder in Marketing, Business Administration or related disciplines.
• Minimum 4-5 years' experience in Affluent and/or Cross Border Segment Acquisition in retail banks.
• Solid banking product knowledge with good marketing experience.
• Strong business sense, self-motivated and able to work independently.
• Proficient in spoken and written English and Chinese (Cantonese and/or Mandarin).

Responsibilities

• Develop and implement customer acquisition strategies for the Affluent & Cross Border segment.
• Plan, formulate and execute customer acquisition plans and marketing programs to drive new-to-bank customers and revenue.
• Coordinate with banking product owners and branch sales teams to develop tactical plans and product Bundling.
• Manage end-to-end ATL and BTL marketing campaigns and events, including planning, delivery, budgeting and evaluation.

Education

Bachelor degree in Marketing or related

Tools

Banking products knowledge

Job description

Affluent & Cross Border Segment & Marketing Manager (Bank)

Affluent & Cross Border Segment Acquisition & Marketing Manager (Bank)

• Develop the growth of affluent and cross border segment strategy
• Launch customer acquisition campaigns
• Good end-to-end marketing and event management experience required

About the company

Our client is a well-established retail bank in Hong Kong. To cope with their business expansion, they are now looking for high caliber to join them for an Affluent & Cross Border Segment Acquisition Manager position.

About the role

Reporting to the Team Head of Segment Management, you will be responsible for developing and implementing customer acquisition strategies for growing high net worth and cross border customers from various sales channels (branch, offline and online) for the bank. You have to plan, formulate and execute customer acquisition plans and marketing programs to drive new to bank customers and revenue. You are required to work closely with banking product owners and branch sales teams to develop tactical business plans to package product bundling and enhance customer experience. In addition, you have to manage end-to-end ATL and BTL marketing campaigns and events, from planning, program delivery, launching, marketing budget approval and campaign evaluation to achieve business objectives.

The successful applicant

To qualify, the successful individual must possess:

• Degree holder in Marketing, Business Administration and related disciplines.
• Minimum 4-5 years' of experience in Affluent and / or Cross Border Segment Acquisition in retail banks.
• Solid banking product knowledge with good marketing experience required.
• Strong business sense, self-motivated and able to work independently.
• Proficient in spoken and written English and Chinese (Cantonese and / or Mandarin).