Manager, Product Marketing

West Kowloon Cultural District Authority; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

The West Kowloon Cultural District Authority seeks a strategic Manager, Product Marketing to shape the go-to-market strategy for its ticket, membership, and merchandise portfolio in HK. You will craft compelling narratives and empower channels to drive growth and market leadership.

Collaborate across business units, lead GTM asset creation, and analyze trends to continuously optimise campaigns. English and Cantonese are required, Mandarin a plus, with a focus on tourism, lifestyle, retail or

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of experience in product marketing, GTM or portfolio marketing.
• Proven track record in developing GTM strategies for complex portfolios.
• Strong communication, presentation, and storytelling skills.
• Experience with marketing analytics tools such as Google Analytics or Tableau.
• Proficiency in English and Cantonese; Mandarin a plus.

Responsibilities

• Define core value proposition, messaging, and USPs for all portfolio products.
• Develop and execute go-to-market strategy and plans.
• Collaborate with BU marketing, digital, curatorial, and producer teams.
• Lead creation of GTM assets, including sales kits and training materials.
• Analyse market trends, campaign performance, and customer insights to optimise GTM activities.
• Perform other duties as assigned by the Authority.

Skills

GTM strategy

Marketing communications

Storytelling

Analytical skills

Marketing analytics tools

English and Cantonese

Education

Bachelor's degree in Marketing or Business

MBA (preferred)

Tools

Google Analytics

Tableau

Job description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

We are seeking a strategic and visionary Manager, Product Marketing to define and drive the go-to-market strategy for our commercial product ecosystem. You will be responsible for positioning our diverse portfolio of tickets, memberships, and merchandise as a cohesive brand. Your mission is to create compelling narratives, execute integrated campaigns, and empower our channels to drive growth and market leadership.

You will be responsible for :

• defining the core value proposition, messaging architecture, and unique selling propositions for all portfolio products. Develop and execute the go-to-market strategy and plan for the product portfolio;

• collaborating with BU marketing teams, digital teams, curatorialteams, and producer teams to ensure consistent and effective messaging;

• leadingthe creation of all key GTM assets, from sales kits and sales content to training materials;

• analysing market trends, campaign performance, and customer insights to continuously optimise GTM activities; and

• performing any other duties from time to time as reasonably assigned by the Authority.

You should :

• possess a Bachelor's degree in Marketing, Business, or a related field; MBA is a plus;

• have 8+ yearsof experience in product marketing, portfolio marketing, or GTM role, preferably in tourism, lifestyle, retail or e-commerce;

• have proven track record in developing successful GTM strategies and marketing plans for complex product portfolios;

• have exceptional communication, presentation, and storytelling skills and ability to translate technical product features into customer-centric benefits;

• have strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau, or similar); and

• be proficient in English and Cantonese is required. Mandarin is a plus.

14-10-2026

For more information, please visit https://www.westk.hk or contact:

Jane Lam /[phone]