Manager, Partnership and Business Development

HTK; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

HTK is seeking a Manager, Partnership and Business Development to coordinate campaigns with internal teams and external partners, and to develop marketing initiatives.

You will leverage AI for content and segmentation, work with analytics to measure performance, and aim to drive leads, partnerships, and ROIs in the digital banking/FinTech space.

Qualifications

• Degree in Marketing, Business Administration or related discipline.
• 5+ years of marketing experience in digital banking/FinTech or marketing agencies.
• Strong written and spoken English and Cantonese.

Responsibilities

• Coordinate campaigns with internal teams and external partners.
• Develop and execute campaigns blending insights with creative concepts.
• Manage marketing initiatives from contact to closure using AI-driven content & segmentation.
• Collaborate with data analytics to evaluate campaign performance (reach, response, ROI).
• Drive campaigns to build partnerships and generate leads meeting KPIs.
• Strengthen brand and product propositions through marketing programs.
• Foster relationships with marketing partners and stakeholders.
• Ensure campaigns are delivered to a best-in-class standard with maximum efficiency.
• Use ad tech and data-driven targeting for precise segmentation and programmatic activation.
• Communicate marketing readiness, progress, and priorities with teams and partners.

Skills

Creative

Communication

Attention to detail

Data analytics

English & Cantonese

Education

Degree in Marketing or related

Tools

AI content generation

AI-driven segmentation

Ad tech platforms

Analytics tools

Job description

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Manager, Partnership and Business Development

Your role:

• Coordinating with internal functional teams and external partners to develop new campaigns launch or business as usual marketing campaigns
• Develops and execute campaigns and marketing activities that blend strategic insights with creative concepts using well-honed project management skills
• Managing all aspects of marketing initiates from initial point of contact to closure, using AI to generate content & segmentation approach on message
• Works with data analytic team to evaluate the success of marketing campaigns based on their performance in terms of reach, frequency, response rates, etc... key performance metrics, using AI tools to conduct analytics
• Executing campaigns designed to build partnership program awareness promote products and services, and generate leads to meet program KPIs
• Proactively seeks to strengthen brand and product proposition through marketing campaigns and partners
• Responsible for fostering and maintaining relationships with marketing partners and organizational stakeholders
• Work with the partners and other internal teams to ensure all marketing activities and campaigns are delivered to a best-in-class standard and maximum efficiency
• Use ad tech solutions and data-driven targeting strategies to maximize campaign effectiveness, ensuring best-in-class audience reach, engagement, and ROI through precise segmentation, programmatic activation, and continuous performance optimization.
• Engages and communicates with both the internal teams and partners on the marketing readiness and progress, as well as the current marketing strategy and priorities

To succeed in this role:

• Degree in Marketing, Business Administration or related discipline

At least 5 years of marketing experience, preferably in the digital banking/FinTech industry; or experience in marketing agency, media agency, mobile app technology consultant serving financial services clients

• Creative, self-motivated, good communication skills, and attentive to details
• Possess good data analytical skills
• Good command of written and spoken English and Cantonese