Manager, Marketing

Global Sports Jobs Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Dynamic working environment

Development opportunities

Job summary

Global Sports Jobs Limited is seeking a Marketing Manager to support the execution of strategic plans promoting horse racing and hero horses to local, Mainland Chinese, and international fans. The role sits within Racing Sports Marketing, with oversight of social media content and collaboration across departments and agencies.

Occasional race day duties apply. The ideal candidate has 8+ years in marketing, strong English and Chinese communication, and a passion for sports media.

Qualifications

• 8+ years of general marketing experience.
• Experience managing social media channels.
• Proactive team player with attention to detail.
• Independent worker with strong communication skills.
• Creative mindset with understanding of youth cultures.
• Deep knowledge of horse racing and betting products is a plus.
• Fluency in English and Chinese.
• Strong project management and meeting deadlines.

Responsibilities

• Promote horse racing as a professional sport to a new generation.
• Own projects promoting hero horses, group races, and wagering products.
• Lead marketing programmes: proposals, agency briefs, timelines and budgets.
• Create content for horse racing events, horses and wagering products.
• Develop content and story angles for social media platforms.
• Oversee agencies and vendors for marketing materials and posts.
• Ensure content complies with club guidelines and approvals.
• Collaborate with Content team and cross-functional partners on plans.
• Perform race day duties with on-site social media support.
• Support ad hoc projects as assigned.

Skills

Social media management

Marketing strategy

Content creation

Project management

Bilingual EN/ZH

Education

Bachelor's degree in Communications, Marketing, or related

Job description

About the Role

The role supports the implementation of marketing plans to promote horse racing and hero horses to a new generation of local, Mainland Chinese, and international fans, and to promote betting products and services within the gaming sector. It sits within Racing Sports Marketing, whose mission is to cultivate a new generation of horse racing fans and support long-term business growth. The Marketing Manager has partial oversight of the Club’s racing sports social media channels and works closely with the Content team, cross-functional departments, and agency partners on communication plans aligned with strategic objectives. Reporting to the Deputy Executive Manager, the role also involves producing content and events, with race day duties on a rotational basis.

Key Responsibilities

• Promote racing as a professional sport to a new generation.
• Act as project owner for promoting hero horses, group races, and wagering products.
• Drive marketing programmes independently, including composing idea proposals, drafting agency briefs, and controlling the timeline and budget of each project.
• Manage and create content for horse racing key events, horses, and wagering products.
• Develop content and story angles across social media platforms.
• Manage creative, social media, and media agencies and other vendors for the creation and execution of marketing materials, marketing collaterals, and social media posts.
• Ensure all content complies with the Club’s guidelines, including RGP, and is reviewed and approved by all relevant parties before launch.
• Collaborate with the Content team, cross-functional departments, and agency partners to develop communication plans aligned with strategic objectives, with partial oversight of the Club’s racing sports social media channels.
• Perform race day duties on a rotational basis, ensuring timely social media content roll-out and on-site support where required.
• Support ad hoc projects as assigned.

Required Experience & Qualifications

• University degree in Communications, Marketing, or related disciplines.
• Minimum of 8 years’ experience in general marketing.
• Experience in managing social media.
• Proactive and detail-oriented team player.
• Ability to work independently and as part of a team with high personal effectiveness.
• Creative mind-set and a good understanding of young generation cultures.
• In-depth knowledge of horse racing.
• Good understanding of social media and audience engagement.
• Ability to translate insights into effective content and execution.
• Strong communication, interpersonal, and project management skills.
• Proficiency in English and Chinese.
• Knowledge of creative and commercials/print production.
• Knowledge of advertising discipline, especially in media and social media.

Preferred Skills

• Experience in digital marketing, social media, and content marketing.

Salary

• Competitive salary

Benefits & Perks

• Competitive benefits package
• Dynamic working environment
• Development opportunities