Marketing Communication Officer

Global Sports Jobs Limited; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Benefits offered by this job

Benefits package

Dynamic working environment

Development opportunities

Job summary

Global Sports Jobs Limited seeks a Digital Marketing Coordinator to support planning for Major Raceday campaigns. You will work with the Digital Marketing Solutions & Services team to develop and execute strategies across social channels and campaign sites.

You will manage official social content, identify key digital touchpoints, and partner with agencies to drive online-to-offline engagement at racecourses. Strong English and Chinese communication is required.

Qualifications

• Bachelor's degree in marketing, advertising, or related field.
• Minimum 3 years in digital advertising or media agencies.
• Strong knowledge of digital marketing planning and strategy development.
• Familiarity with digital advertising agency processes and workflows.
• Proficiency in English and Chinese.

Responsibilities

• Assist in digital marketing planning for Major Raceday campaigns.
• Collaborate with internal Digital Marketing Solutions & Services team.
• Develop holistic digital marketing strategy using the toolkit.
• Manage content for official social media channels to engage audience.
• Identify digital touchpoints to maximise campaign visibility.
• Coordinate with external agencies to drive online-to-offline engagements at racecourses.

Skills

Digital marketing

English & Chinese

CMS

Social media tools

Website UX

Analytics tools

MS Office

HK media landscape

Agency processes

Education

Bachelor's degree in marketing

Tools

Google Analytics

Facebook Business Manager

SEO tools

Job description

About the Role

The role supports the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications within the Sports Business Division. It works closely with the internal Digital Marketing Solutions & Services team, external agencies, and cross-functional teams to develop and execute digital marketing strategies and content. The position focuses on managing official social media channels, identifying digital touchpoints, and driving online-to-offline engagement at racecourses for Major Racedays.

Key Responsibilities

• Assist the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications.
• Collaborate closely with the internal Digital Marketing Solutions & Services team on the development of campaign sites.
• Develop a holistic digital marketing strategy based on the marketing toolkit, incorporating various digital channels.
• Manage and curate content for all official social media channels to engage the target audience effectively.
• Identify the right digital touchpoints to reach the target audience and maximise campaign visibility.
• Work closely with external agencies to create engaging digital engagement programmes that drive online-to-offline engagements at racecourses for Major Racedays.
• Collaborate with cross-functional teams to align messaging and branding across marketing materials.
• Stay up-to-date with digital marketing trends and best practices, particularly in the context of advertising agencies.
• Undertake other duties as assigned by Senior Manager, Raceday Activation.
• Ensure compliance with Responsible Gambling Policy and other Club’s policies, thereby protecting the integrity of the Club’s businesses.

Required Experience & Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 3 years of working experience in digital advertising or media agencies.
• Strong knowledge of digital marketing planning and strategy development.
• Familiarity with digital advertising agency processes and workflows.
• Good command in both written and spoken English and Chinese.
• Strong understanding of digital marketing channels and platforms.
• Proficiency in content management systems and social media management tools.
• Knowledge of website development and user experience principles.
• Familiarity with digital advertising and analytics tools.
• Proficiency in MS Office Suite.
• Familiarity with the Hong Kong media scene.

Preferred Skills

• Knowledge of horse racing and passion for the sport will be considered an advantage.

Salary

• Competitive salary

Benefits & Perks

• Benefits package
• Dynamic working environment
• Development opportunities