Director, Marketing

Lalamove; Hong Kong; On-site; HKD 1,800,000 - 3,600,000; Full time

Job summary

Lalamove, Hong Kong-based, is seeking a Director of Marketing to lead our marketing function across international markets. The role reports to the COO and focuses on brand stewardship, digital growth, and loyalty programmes to accelerate driver and user acquisition.

You will build a high-performing, cross-cultural team, design data-driven campaigns, manage budgets, and coordinate with product, sales, and operations to expand in Asia, the Middle East, Europe, and the Americas.

Qualifications

• Brand stewardship across markets and PR capabilities.
• Digital marketing expertise to grow driver and user base.
• Proven track record with loyalty programmes.
• People management across cross-cultural teams.
• Clear communication to all levels of the organization.
• Data-driven mindset with analytics and insights.
• Stakeholder management across functions.

Responsibilities

• Develop and implement marketing plans and promotions to drive interest and sales across supply and demand.
• Lead user/driver leads via marketing strategy, including campaigns, events, digital marketing, and PR.
• Execute campaigns with tests, tracking, analysis, and recommendations.
• Define marketing organization structure and manage day-to-day team activities.
• Plan budget, scheduling, resources, annual marketing budget, P&L projections.
• Collaborate with business teams to develop branding strategies for products.
• Grow the marketing department and identify revenue opportunities within existing client base.
• Create processes between market and functional teams.
• Analyze competitive environment and consumer trends.

Skills

Brand stewardship

Digital marketing

Loyalty programs

People management

Communication

Data-driven

Stakeholder management

Marketing strategy

Job description

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as DirectorMarketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets.

What we seek:

• Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets

• Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner

• Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

• Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team

• Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization

• Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data

• Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do:

• Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels

• Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

• Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations

• Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.

• Create processes and operating procedures between market and functional teams.

• Undertake continuous analysis of the competitive environment and consumer trends

What you will need:

• Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs

• Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures

• Extremely familiar with the concept of integrated marketing campaigns.

• Experience in leading marketing planning and budgeting processes.

• Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus

• Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc

• Experience in leading international / multi-cultural teams