Luxury Marketing & PR Specialist (Part-Time)

Lane Crawford; Hong Kong; On-site; HKD 134,000 - 234,000; Part time

Benefits offered by this job

Staff discount

The Academy learning experiences

Staff wellness programmes

Job summary

Lane Crawford is seeking a Part-Time Marketing & Communications Specialist to provide strategic support for high-visibility, celebrity-led pop-up projects. You will assist the Assistant Marketing Project Manager in executing marketing and PR initiatives, ensuring alignment with brand standards across all deliverables.

You will collaborate with internal teams, agencies, and brands to deliver campaigns, manage media relations, coordinate digital content, and support on-site activations while

Qualifications

• 4–5 years of professional experience in PR and Marketing, preferably in luxury fashion or lifestyle sectors.
• Demonstrated network of local media editors, stylists, and influencers.
• Proven track record managing PR agencies and external designers from brief to completion.
• Strong aesthetic judgment with meticulous attention to detail and organizational skills.
• Fluency in English and Chinese (Cantonese & Mandarin) with strong written and verbal communication skills.

Responsibilities

• Collaborate with internal teams, external agencies, brands, and vendors from briefing to execution to ensure seamless campaign delivery.
• Utilize relationships with local media editors, stylists, and influencers to drive brand visibility and media engagement.
• Coordinate social media planning, ad boosting, eDMs, and creation of marketing content with the digital team.
• Provide operational support for on-site and off-site events, in-store activations, and related initiatives.
• Oversee production of online and offline promotional and branding materials, maintaining visual and editorial quality.

Skills

PR & Marketing

Media relations

Influencer relations

Event coordination

Content coordination

Job description

Lane Crawford is seeking a Part-Time Marketing & Communications Specialist to provide strategic support for high-visibility, celebrity-led pop-up projects. You will assist the Assistant Marketing Project Manager in executing marketing and PR initiatives, ensuring alignment with brand standards across all deliverables.

You will collaborate with internal teams, agencies, and brands to deliver campaigns, manage media relations, coordinate digital content, and support on-site activations while