Luxury Digital Retail & Campaign Specialist (HK & Intl)

Lane Crawford (Hong Kong) Limited

Hong Kong

On-site

HKD 300,000 - 520,000

Full time

4 days ago

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Job summary

Lane Crawford (Hong Kong) Limited is seeking an Assistant Manager/Head of Digital Retail to drive online business in Hong Kong and international markets. You will supervise digital campaign execution, plan merchandise needs, and optimize operations to enhance the digital shopping experience.

The role involves cross-functional coordination with digital, marketing, IT and logistics teams to launch campaigns, perform QA checks, and analyze performance to achieve KPIs such as conversion rate and

Qualifications

Minimum 1 year work experience in digital/ecommerce/marketing related field.
Familiar with ecommerce campaigns, ecommerce platforms, and marketing trends in Hong Kong and international markets.
Passionate about luxury goods, digital, and trade marketing initiatives.
Strong with numbers and data analysis.
Excellent in Excel, Web analytics tools e.g. Google Analytics.
Detail-oriented.
Collaborative and good team player.

Responsibilities

Plan e-commerce merchandise needs based on campaigns, trends, and promotions.
Conduct daily QA checks of the website for accuracy and merchandising alignment.
Input and maintain product data across internal systems.
Curate product listing pages to drive conversions.
Review website/product performance trends to support data-driven decisions.
Assist in digital campaign calendar and promotion mechanics.
Coordinate with digital/marketing teams for 360 communication plans.
Work with Tech for front-end display and ops enhancements.
Deliver daily, weekly, monthly sales reports and insights.
Work with various teams to optimize digital sales and client experience.