Lead Generation Executive (Sales & Marketing)

Captiare; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Captiare is seeking a Lead Generation Executive (Sales & Marketing) in Hong Kong to drive demand generation, lead acquisition, and sales pipeline growth for our B2B technology solutions. The ideal candidate will bring a strong background in B2B tech marketing, SaaS, software, cloud, cybersecurity, or digital transformation environments.

The role blends strategic marketing execution with sales enablement, focusing on generating qualified leads, accelerating pipeline opportunities, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or a related discipline.
• 3-5 years of experience in B2B marketing, demand generation, or technology marketing roles.
• Proven experience in B2B SaaS, enterprise software, cloud services, cybersecurity, data analytics, AI, or digital transformation solutions.
• Experience supporting complex B2B sales cycles involving multiple stakeholders and decision-makers.
• Strong project management skills with the ability to manage multiple partner initiatives simultaneously.
• Excellent spoken and written English required.
• Overseas graduates with relevant experience are welcome.

Responsibilities

• Develop and run B2B marketing campaigns to generate qualified leads.
• Plan multi-channel demand gen programs across digital, social, email, webinars, events, and partner ecosystems.
• Create and optimize lead generation strategies to support business growth and revenue objectives.
• Monitor campaign performance, analyze marketing metrics, and provide actionable recommendations for continuous improvement.
• Manage marketing automation and lead nurturing initiatives to move prospects through the sales funnel.
• Coordinate customer case studies, success stories, white papers, webinars, and thought leadership content.
• Work closely with the sales team to align marketing initiatives with pipeline and revenue targets.
• Support pipeline acceleration initiatives through targeted campaigns for key accounts and opportunities.
• Develop sales enablement materials including presentations, solution briefs, and competitive positioning.
• Collaborate with sales representatives to identify upsell/cross-sell opportunities.
• Track marketing-generated opportunities and measure contribution to sales performance.
• Identify and engage potential customers through outbound and inbound marketing initiatives.
• Support account-based marketing campaigns targeting enterprise and strategic accounts.
• Assist in developing partnerships and channel marketing opportunities.
• Represent the company at industry events, exhibitions, webinars, and networking activities.

Skills

B2B marketing

Demand generation

Marketing campaigns

Sales enablement

Content marketing

ABM

Lead nurturing

English communication

Education

Bachelor's degree

Tools

Marketing automation tools

Job description

A data science and audience intelligence company is looking for Lead Generation Executive (Sales & Marketing) to drive demand generation, lead acquisition, and sales pipeline growth for our B2B technology solutions. The ideal candidate will possess a strong background in B2B tech marketing, particularly within SaaS, software, cloud, cybersecurity, enterprise technology, or digital transformation environments.

This role combines strategic marketing execution with sales enablement, focusing on generating qualified leads, accelerating pipeline opportunities, supporting long sales cycles, and collaborating closely with sales teams to drive revenue growth.

Key Responsibilities:

Marketing & Demand Generation

• Develop and execute B2B marketing campaigns to generate qualified leads and increase market awareness.
• Plan and implement multi-channel demand generation programs across digital, social media, email marketing, webinars, events, and partner ecosystems.
• Create and optimize lead generation strategies to support business growth and revenue objectives.
• Monitor campaign performance, analyze marketing metrics, and provide actionable recommendations for continuous improvement.
• Manage marketing automation and lead nurturing initiatives to move prospects through the sales funnel.
• Coordinate customer case studies, success stories, white papers, webinars, and thought leadership content.

Pipeline Acceleration & Sales Enablement

• Work closely with the sales team to align marketing initiatives with pipeline and revenue targets.
• Support pipeline acceleration initiatives through targeted campaigns for key accounts and opportunities.
• Develop sales enablement materials including presentations, solution briefs, competitive positioning, and customer-facing content.
• Collaborate with sales representatives to identify opportunities for upselling, cross-selling, and account expansion.
• Track marketing-generated opportunities and measure contribution to sales performance.

Content Strategy & Market Positioning

• Create and execute content marketing strategies tailored to B2B buyers and decision-makers.
• Develop compelling content for different stages of the buyer journey, including awareness, consideration, and decision phases.
• Conduct market research, competitor analysis, and customer insights gathering to refine messaging and positioning.
• Maintain consistent brand and product messaging across all marketing channels.

Business Development Support

• Identify and engage potential customers through outbound and inbound marketing initiatives.
• Support account-based marketing (ABM) campaigns targeting enterprise and strategic accounts.
• Assist in developing partnerships and channel marketing opportunities.
• Represent the company at industry events, exhibitions, webinars, and networking activities.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or a related discipline.
• 3-5 years of experience in B2B marketing, demand generation, or technology marketing roles.
• Proven experience in B2B SaaS, enterprise software, cloud services, cybersecurity, data analytics, AI, or digital transformation solutions.
• Experience supporting complex B2B sales cycles involving multiple stakeholders and decision-makers.
• Strong project management skills with the ability to manage multiple partner initiatives simultaneously.
• Excellent spoken and written English required.
• Overseas graduates with relevant experience are welcome.