B2B Global Marketing Specialist

Leadingnation; Hong Kong; On-site; HKD 210,000 - 373,000; Full time

Job summary

Leadingnation is seeking a B2B Global Marketing Specialist to drive global demand generation, brand awareness, and pipeline growth from Hangzhou.

You will own LinkedIn Ads, Google Ads, SEO, email campaigns, and content marketing, collaborating with Sales and Product to scale campaigns and improve performance. English proficiency and 1–3 years in B2B software marketing are required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in B2B Software marketing or international digital marketing.
• Proven hands-on experience managing LinkedIn marketing for B2B Software companies (highly preferred).
• Strong understanding of demand generation, lead generation, LinkedIn Ads, Google Ads, SEO, and email marketing.
• Data-driven mindset with experience using marketing analytics to optimize campaign performance.
• Professional proficiency in English (written and spoken).

Responsibilities

• Own global demand generation initiatives across LinkedIn Ads, Google Ads, Bing SEM, email marketing, and other paid channels.
• Manage and grow the company's LinkedIn presence through content planning and community engagement.
• Develop content marketing initiatives including customer stories, case studies, industry insights, whitepapers, and product marketing content for B2B buyers.
• Optimize the corporate website through SEO and content improvements to increase organic traffic.
• Monitor campaign performance and marketing KPIs, including CAC, ROI, and website analytics, and improve campaign effectiveness.
• Partner with Sales, Product, and cross-functional teams to support global go-to-market initiatives.

Skills

LinkedIn marketing

Demand generation

Digital marketing

Lead generation

Analytics

English

Education

Bachelor's degree in Marketing or related

Tools

LinkedIn Ads

Google Ads

SEO

Job description

B2B Global Marketing Specialist

Location: Hangzhou, China

Experience: 1–3 years

Employment Type: Full-time

About the Role

We are looking for a B2B Software Marketing Specialist to drive global demand generation, brand awareness, and pipeline growth.

This role is ideal for someone with strong hands-on LinkedIn marketing experience in a B2B Software environment , who understands how to generate qualified leads through digital marketing, content, and performance campaigns.

What You'll Do

• Own global demand generation initiatives across LinkedIn Ads, Google Ads, Bing SEM, email marketing, and other paid acquisition channels.
• Manage and grow the company's LinkedIn presence through strategic content planning, thought leadership, and community engagement.
• Develop and execute content marketing initiatives, including customer stories, case studies, industry insights, whitepapers, and product marketing content tailored for B2B buyers.
• Optimize the corporate website through SEO and content improvements to increase organic traffic and search visibility.
• Monitor campaign performance and marketing KPIs, including lead generation, conversion rates, CAC, ROI, and website analytics, continuously improving campaign effectiveness.
• Partner closely with Sales, Product, and cross-functional teams to support global go-to-market initiatives and pipeline growth.

What We're Looking For

• Bachelor's degree or above in Marketing, Business, Communications, or related disciplines.
• 2+ years of experience in B2B Software marketing or international digital marketing.
• Proven hands-on experience managing LinkedIn marketing for B2B Software companies (highly preferred and a key requirement).
• Strong understanding of demand generation, lead generation, LinkedIn Ads, Google Ads, SEO, and email marketing.
• Data-driven mindset with experience using marketing analytics to optimize campaign performance.
• Professional proficiency in English (written and spoken).

Why Join Us

• Help build the global marketing engine for a fast-growing B2B Software company.
• Work on international campaigns with significant ownership and autonomy.
• Collaborate with Product and Sales teams to directly influence pipeline growth and business expansion.