KOL Content Specialist

Futu Securities International (Hong Kong) Limited; Hong Kong Island; On-site; HKD 360,000 - 540,000; Full time

Job summary

Futu Securities International (Hong Kong) Limited is seeking a content marketing professional to shape HK's financial storytelling and lead KOL collaborations. You will craft engaging copy, ensure brand consistency, and drive acquisition outcomes through strategic content initiatives.

Ideal candidates have HK/US market insight, 2–5 years in marketing, Cantonese fluency, and a track record in financial services or fintech content. Collaboration with compliance and business teams is essential.

Qualifications

• Bachelor’s degree or higher, with 2 to 5 years of work experience in marketing, media, or a related field.
• Fluent in Cantonese with excellent written and verbal communication skills; able to create content in various tones and styles.
• In-depth understanding of the HK and US stock markets; preference for personal trading experience.
• Familiar with social platforms (YouTube, Facebook, Instagram, Threads) and HK audience investing knowledge.
• Active in KOL marketing; experience planning medium to large campaigns preferred.

Responsibilities

• Develop content marketing strategies based on HK market landscape and local user behaviour.
• Own end-to-end KOL content marketing process for local finance and investment KOLs.
• Coordinate with business development to translate strategies into acquisition results.
• Plan and execute KOL marketing campaigns with cross-functional stakeholders.

Skills

Content marketing

KOL marketing

Cross-team collaboration

Data analysis

Copywriting

Stock market knowledge

Social media savvy

Education

Bachelor's degree or higher

Job description

Develop content marketing strategies based on Hong Kong's financial market landscape and local user behaviour; craft and review creative copy that effectively communicates Futu's product strengths while maintaining brand consistency.

Own the end-to-end KOL content marketing process for local finance and investment KOLs — from creative ideation and script planning to content review and post-campaign analysis — ensuring content is engaging, compliant, and conversion-driven.

Partner with the business development team to ensure content strategies translate into tangible acquisition results; track content performance data, identify areas for improvement, and work with the compliance team to meet local financial regulatory requirements.

Plan and execute KOL marketing campaigns by coordinating KOL resources and cross-functional stakeholders to deliver projects on time and in line with channel and business objectives.

Requirements

In-depth understanding of the Hong Kong and U.S. stock markets; candidates with personal investment/trading experience/options trading experience are preferred.

Bachelor’s degree or higher, with 2 to 5 years of work experience in marketing, media, or a related field. Candidates with content marketing experience in the financial services, securities, or fintech sectors are preferred.

Fluent in Cantonese with excellent written and verbal communication skills; able to create content effortlessly in various tones and styles.

Familiar with social media platforms (YouTube, Facebook, Instagram, Threads, etc.) and the content consumption habits of the Hong Kong audience; possesses basic knowledge of investing and personal finance.

Possesses excellent cross-team communication skills, solid project management skills, and keen data insight. Quick-thinking with a keen sense for trending topics and market opportunities.

Preferred Qualifications

Active Futu (moomoo) user with in-depth product knowledge

Hands-on experience with the algorithms and content guidelines of major Hong Kong platforms (YouTube, Instagram, Facebook, Threads, etc.)

Experience planning medium- to large-scale marketing campaigns or promotional initiatives