KOL Content Specialist

Futu Holdings Limited; Hong Kong; On-site; HKD 520,000 - 650,000; Full time

Job summary

Futu Holdings Limited in Hong Kong is seeking a KOL content marketing specialist to develop localized campaigns for the HK market. You will own end-to-end content creation, from ideation and script planning to review and performance analysis, ensuring compliance and high engagement.

You will partner with business development and compliance to translate strategy into measurable user acquisition, track data insights, and optimize campaigns across platforms such as YouTube, Facebook, Instagram and

Qualifications

• Bachelor’s degree or higher in marketing, with 2–5 years in related field.
• Experience in financial services or fintech preferred.
• Fluent Cantonese with strong writing and speaking skills.

Responsibilities

• Develop localized content marketing strategies for Hong Kong’s financial landscape.
• Own end-to-end KOL content marketing process from ideation to post-campaign analysis.
• Collaborate with business development and compliance to drive acquisition and regulatory alignment.
• Plan and execute KOL campaigns coordinating resources and stakeholders.

Skills

Stock market knowledge

Content marketing

Cross-team collaboration

Data analysis

Cantonese fluency

Education

Bachelor's degree

Tools

YouTube

Facebook

Instagram

Threads

Job description

• Develop content marketing strategies based on Hong Kong's financial market landscape and local user behaviour; craft and review creative copy that effectively communicates Futu's product strengths while maintaining brand consistency.
• Own the end-to-end KOL content marketing process for local finance and investment KOLs — from creative ideation and script planning to content review and post-campaign analysis — ensuring content is engaging, compliant, and conversion-driven.
• Partner with the business development team to ensure content strategies translate into tangible acquisition results; track content performance data, identify areas for improvement, and work with the compliance team to meet local financial regulatory requirements.
• Plan and execute KOL marketing campaigns by coordinating KOL resources and cross-functional stakeholders to deliver projects on time and in line with channel and business objectives.

Requirements

• In-depth understanding of the Hong Kong and U.S. stock markets; candidates with personal investment/trading experience/options trading experience are preferred.
• Bachelor’s degree or higher, with 2 to 5 years of work experience in marketing, media, or a related field. Candidates with content marketing experience in the financial services, securities, or fintech sectors are preferred.
• Fluent in Cantonese with excellent written and verbal communication skills; able to create content effortlessly in various tones and styles.
• Familiar with social media platforms (YouTube, Facebook, Instagram, Threads, etc.) and the content consumption habits of the Hong Kong audience; possesses basic knowledge of investing and personal finance.
• Possesses excellent cross-team communication skills, solid project management skills, and keen data insight. Quick‑thinking with a keen sense for trending topics and market opportunities.

Preferred Qualifications

• Active Futu user with in-depth product knowledge
• Hands‑on experience with the algorithms and content guidelines of major Hong Kong platforms (YouTube, Instagram, Facebook, Threads, etc.)
• Experience planning medium‑to large‑scale marketing campaigns or promotional initiatives