Key Customer Manager
Hill's Pet Nutrition
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Job summary
Colgate-Palmolive Company is seeking a senior roles to manage Hill’s online brand store performance, aligning with Brand Team and Customer Development to deliver cohesive brand messaging. You will develop targeted consumer campaigns and optimize lead generation using marketing platforms and data-driven insights.
The role emphasizes digital transformation, collaboration with HKTVMall and retailer partners, and driving online sales growth across channels.
Qualifications
- Experience in Performance Marketing, Social Media Management and Shopper Marketing.
- Familiarity with marketing automation tools, social listening platforms and Google Analytics.
- Pet care/consumer goods experience is a plus.
Responsibilities
- Lead omni-channel account planning and P&L ownership for online brand stores.
- Drive eCommerce growth and retailer partnership initiatives.
- Coordinate with Brand Team, Customer Development and Finance for aligned goals.
Skills
Education
Tools
Job description
No Relocation Assistance Offered
Job Number #176951 - Hong Kong, Hong Kong, China
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
- Managing financial and business performance metrics of Hill’s online brand store
- Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience
- Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc
- Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions
- Play a strategic role in leading Digital Transformation internally and externally
25%
- Achieve brand store financial and business performance metrics
- Shape and implement a comprehensive e-commerce strategy to drive online sales growth for online brand store
- Maximize traffic and generate demand by continuously optimizing performance media including onsite search, CPAS, Performance Max, affiliate campaigns,etc.
- Digital 6P and Media management including planning, monitoring and tracking
- Work together with Hill’s eVendor to build consumer demand through in-depth knowledge of the market, brand, and consumers
- Work closely with HKTVMall buying and marketing team on Shopper Program Planning and Development
- Analyze daily sales data to identify areas for improvement in both business growth and customer experience
- Brand Store P&L management and ownership
25%
- Deliver net sales, volume and market share targets for allocated customers across all Hill’s brands.
- Build our brands: ensure delivery of eCommerce Sales Fundamentals in allocated customers across platforms (.Com & Marketplace) and channels
- 7P execution with high compliance.
- Develop, align and implement a competitive promotional grid that maximizes Hill’s market share and new customer acquisition.
- Collaborate with eComm marketing team and customer to develop customer marketing grid for relevant customers that maximizes awareness, consideration, trial and repeat brand goals.
- Lead JBP process for priority accounts; ensuring delivery of agreed actions to meet aligned sales and share targets.
- Conduct in depth analysis (including competitive analysis) to uncover commercial opportunities for Hill’s and plan for growth.
20%
- Drive shopper understanding via data analysis
- Promote data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams
- Design and Monitor campaign performance tracking templates and executing A/B tests to optimize campaign performance and increase ROI
- Analyzing campaign outcomes and reporting on key metrics to stakeholders
- Analyze metrics to enhance performance, and make data-driven decisions to optimize business and operations
- Performance Management and Data Driven Analysis
- Identify digital transformation opportunities and activate to implement digital tools to enhance getting insights
15%
- Guide agencies to improve media efficiency by winning in the brilliant
basics and continuous optimizations
- Identify commercial challenges and opportunities and activate relevant social plans to acquire new shoppers
- Identify the right measurements for performance media to drive the eCommerce business growth
- Test and learn on creatives, audience setting, media objective to reach people outside the brands to grow purchase intent and conversions with an entrepreneurial mindset
15%
- Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions
- Competitive analysis to identify shopper marketing trends and opportunities for growth
- Based on data driven insights, identify growth opportunities, plan actions and make recommendations for demand generation
100
This is not an exhaustive list of duties or functions.
- Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.
- Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles
- Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.
- Familiarity with the pet food business is highly preferred.
- Immediate availability is highly preferred.
- Experience being a pet parent
- Fluent in Cantonese and English.
- Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads
- Digitally savvy and curious, understand the dynamics of eCommerce
- PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing
- Willingness to experiment
- Strong communication and interpersonal skills (internal, external, all levels)
- In-depth knowledge of metrics
- Ability to adapt strategies based on data
- Has a customer-centric mindset focused on solving prospect’s larger issues
- Experience leading cross-departmental initiatives.
- Ability to manage stressful situations effectively and maintain a positive attitude.
- Pursues win-win solutions with persistence, compromise, and respect
- Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
- Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
- Consumer/Shopper Focused
- Cross-Organizational Collaboration
- Industry, Trade and Retailer Understanding and Insight
- Consumer and Shopper Insight
- Does this position supervise: No
- Reporting to Omni Key Accounts Manager
- Customer Development team
- Finance team
- Marketing team
- Professional Veterinary Affairs team
- Hill’s Asia Regional and Global teams
- Customer Service & Logistics team
- Outside working relationships include retail partners/ agencies
Expected percentage of travel: 10%
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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