Key Customer Manager

Hill's Pet Nutrition Asia Limited; Hong Kong; Presencial; HKD 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Hill’s Pet Nutrition Asia Limited in Hong Kong seeks a results-oriented professional to manage the online brand store, working with Brand Team and Customer Development to ensure a cohesive brand message and enhanced pet parent experience.

The role involves developing campaigns across retail channels, leveraging retailer databases, and using marketing automation to personalize consumer interactions while driving digital transformation and growth across platforms.

Formación

• Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.
• Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles.
• Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.
• Familiarity with the pet food business is highly preferred.

Responsabilidades

• Managing financial and business performance metrics of Hill’s online brand store.
• Align goals with Brand Team and Customer Development for a cohesive brand message and improved consumer experience.
• Create and manage targeted consumer campaigns across retail channels using retailer partner databases (email, social, etc.).
• Utilize marketing platforms/automation tools to streamline lead generation and personalize interactions.
• Lead digital transformation initiatives internally and externally.

Conocimientos

Cantonese & English fluency

eCommerce management

Data-driven decision making

Cross-functional collaboration

Educación

Bachelor's degree in Business Administration, Marketing or Management

Herramientas

Google Analytics

Marketing automation tools

Facebook Business Manager

MS Excel

MS Word

PowerPoint

Descripción del empleo

Managing financial and business performance metrics of Hill’s online brand store

Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience

Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc

Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions

Play a strategic role in leading Digital Transformation internally and externally

Principal Duties and Responsibilities

%

Task

25% Hill’s HKTVMall Store Planning and Profit & Loss (P&L) Ownership

Achieve brand store financial and business performance metrics

Shape and implement a comprehensive e-commerce strategy to drive online sales growth for online brand store

Maximize traffic and generate demand by continuously optimizing performance media including onsite search, CPAS, Performance Max, affiliate campaigns,etc.

Digital 6P and Media management including planning, monitoring and tracking

Work together with Hill’s eVendor to build consumer demand through in-depth knowledge of the market, brand, and consumers

Work closely with HKTVMall buying and marketing team on Shopper Program Planning and Development

Analyze daily sales data to identify areas for improvement in both business growth and customer experience

Brand Store P&L management and ownership

25% Develops, aligns and implements strong plans to deliver commercial goals in allocated customers

Deliver net sales, volume and market share targets for allocated customers across all Hill’s brands.

Build our brands: ensure delivery of eCommerce Sales Fundamentals in allocated customers across platforms (.Com & Marketplace) and channels

7P execution with high compliance.

Develop, align and implement a competitive promotional grid that maximizes Hill’s market share and new customer acquisition.

Collaborate with eComm marketing team and customer to develop customer marketing grid for relevant customers that maximizes awareness, consideration, trial and repeat brand goals.

Lead JBP process for priority accounts; ensuring delivery of agreed actions to meet aligned sales and share targets.

Conduct in depth analysis (including competitive analysis) to uncover commercial opportunities for Hill’s and plan for growth.

20% By Channel Shopper Program planning and execution

Promote data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

Design and Monitor campaign performance tracking templates and executing A/B tests to optimize campaign performance and increase ROI

Analyzing campaign outcomes and reporting on key metrics to stakeholders

Analyze metrics to enhance performance, and make data-driven decisions to optimize business and operations

Performance Management and Data Driven Analysis

Identify digital transformation opportunities and activate to implement digital tools to enhance getting insights

15% Lead strong planning, implementing and managing performance media focused on paid social and display to turn online and digital into a driven advantage

Guide agencies to improve media efficiency by winning in the brilliant

basics and continuous optimizations

Identify commercial challenges and opportunities and activate relevant social plans to

acquire new shoppers

Identify the right measurements for performance media to drive the eCommerce business

growth

Test and learn on creatives, audience setting, media objective to reach people outside the

brands to grow purchase intent and conversions with an entrepreneurial mindset

15% Shopper Insight, Market Intelligence, and Shopper Trend Monitoring

Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

Competitive analysis to identify shopper marketing trends and opportunities for growth

Based on data driven insights, identify growth opportunities, plan actions and make recommendations for demand generation

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements

Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.

Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles

Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.

Familiarity with the pet food business is highly preferred.

Immediate availability is highly preferred.

Experience being a pet parent

Expected Areas of Skills

Fluent in Cantonese and English.

Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads

Digitally savvy and curious, understand the dynamics of eCommerce

PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing

Willingness to experiment

Strong communication and interpersonal skills (internal, external, all levels)

In-depth knowledge of metrics

Ability to adapt strategies based on data

Has a customer-centric mindset focused on solving prospect’s larger issues

Experience leading cross-departmental initiatives.

Ability to manage stressful situations effectively and maintain a positive attitude.

Pursues win‑win solutions with persistence, compromise, and respect

Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

Leadership Competencies (Should match the Colgate Global Competencies)

Functional Competencies (Should match the Colgate Global Competencies)

Cross-Organizational Collaboration

Industry, Trade and Retailer Understanding and Insight

Consumer and Shopper Insight

Working Relationships (Key partnerships and reporting relationships)

Does this position supervise: No

Reporting to Omni Key Accounts Manager

Customer Development team

Finance team

Marketing team

Professional Veterinary Affairs team

Hill’s Asia Regional and Global teams

Customer Service & Logistics team

Outside working relationships include retail partners/ agencies

Travel Requirements

Expected percentage of travel: 10%