IP Business Development & Sales (Manager / Specialist)

Bingo Management Services Limited; Hong Kong; On-site; HKD 800,000 - 1,400,000; Full time

Job summary

Bingo Management Services Limited in Hong Kong seeks an IP Business Development & Sales Manager/Specialist to turn our content IPs into commercial wins through licensing, co-branding and new media partnerships.

The role leads multi‑channel monetization across Greater China and overseas, handles deal structuring, contract execution, key account management, and coordinates with production, creative, design and marketing teams to align launches.

Qualifications

• Bachelor’s degree and 2+ years in B2B sales or business development.
• Strong negotiation, pitching, and market trend awareness.
• Fluent in Cantonese, Mandarin, and English.

Responsibilities

• Drive multi-channel monetization of company IPs across Greater China and overseas.
• Source, negotiate, and secure co-branding, licensing, and product collaborations.
• Manage IP licensing for LBE through mall decorations, exhibitions, and themed spaces.
• Pursue digital/new media partnerships including games, digital collectibles, and content licensing.
• Lead deal structuring with MG, royalty rates, and profit-sharing models.
• Draft, review and execute IP licensing contracts in Chinese or English with legal team.
• Maintain key licensee relationships to improve renewal rates and partnerships.
• Coordinate with production, creative, design and marketing to align launches.

Skills

Negotiation

Pitching

Market trends

Education

Bachelor’s degree in Marketing/Business/Media/Film/Mass Communications

Job description

IP Business Development & Sales (Manager / Specialist)

We are a Hong Kong-based diversified entertainment and content operation company. Beyond our core movie projects, we actively develop, incubate, and operate a premium portfolio of content IPs, including movies, TV series, animation, and new media content.

To unlock the commercial potential of our diverse IP portfolio, we are seeking a dynamic and strategic IP Business Development & Sales professional who specializes in IP Commercialization. This role will be fully responsible for transforming our movie and content IPs into tangible commercial success. Candidates with extensive experience, strong negotiation skills, or key account resources will be appointed at the Manager level to lead the overall strategic layout of our core IPs.

Key Responsibilities

Multi-channel Monetization: Drive commercial sales of all company-owned movie and content IPs (including character images, audio-visual footage, trademarks, etc.), aggressively expanding licensing businesses across the Greater China region (Hong Kong, Mainland China, Taiwan) and overseas markets.

Co-branding & Merchandising: Source, negotiate, and secure brand collaborations, crossovers, product placements, and derivative product developments (e.g., FMCG, trendy toys, apparel, etc.).

Location-Based Entertainment (LBE): Promote IP licensing for physical projects such as mall decorations, themed exhibitions, pop-up stores, and indoor entertainment spaces.

Digital & New Media Partnerships: Explore IP commercialization in the digital space, including game collaborations, digital collectibles, virtual merchandise, and content licensing for new media platforms.

2. Business Negotiation & Contract Management

Deal Structuring: Independently or lead the team to conduct commercial negotiations, flexibly formulating and optimizing business models including Minimum Guarantee (MG), Royalty Rates, and profit-sharing schemes to maximize the company's financial interests.

Contract Execution: Work closely with the internal legal team to draft, review, and execute IP licensing contracts in Traditional/Simplified Chinese or English, mitigating commercial and legal risks.

3. Account Management & Execution

Key Account Management: Maintain long-term relationships with licensees, major brands, and advertising agencies to enhance renewal rates and long-term strategic partnership value.

Cross-functional Coordination: Act as a bridge between external clients and internal production, creative, design (Style Guide application approval), and marketing teams to ensure IP licensing projects align with brand identity and launch on schedule.

4. Team Management & Strategic Planning (For Manager Level Only)

Strategy Formulation: Develop annual comprehensive IP licensing strategies, sales targets, and budget planning based on the content incubation pipeline and movie release schedules.

Team Leadership: Mentor and train junior BD/Sales specialists, optimize commercial negotiation workflows, and lead the team to achieve company-set KPIs.

Requirements

Education & Experience: Bachelor’s degree in Marketing, Business, Media, Film, or Mass Communications. Minimum 2 years (for Specialist) / 5 years (for Manager) of solid experience in B2B sales or business development.

Core Skills: Outstanding commercial negotiation, pitching skills, and a sharp sense of market trends and pop culture.

Language Proficiency: Fluent in Cantonese, Mandarin, and English (both written and spoken) with the ability to confidently present business pitches to local and multinational senior executives.

Attributes: Result-oriented, highly resilience, and flexible to thrive in the fast-paced environment of the entertainment industry.

Highlighted Advantage: Proven track record and successful cases in IP Commercialization / Licensing (Movies, TV series, animation, new media content, etc.) are highly preferred.

Industry Network: Existing network with brand clients, mall marketing departments, ad agencies, or senior management in the FMCG sector is a major plus.

Domain Knowledge: Familiar with standard IP licensing operational workflows, including Style Guide review, product approval, sales reporting, and royalty settlement.