Executive/Assistant Manager (China Market & Digital Expansion)

Herbalgy Pharmaceutical Limited; Hong Kong; Sur place; HKD 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Public holidays

Medical insurance

Career advancement opportunities

Résumé du poste

Herbalgy Pharmaceutical Limited in Hong Kong seeks an Executive/Assistant Manager to drive China market expansion and digital sales growth. You will lead data-driven strategies, manage cross-border e-commerce operations, and foster key platform partnerships on Mainland China platforms.

The role requires 3–5 years in digital marketing or cross-border e-commerce, fluency in English and Mandarin, and a degree in a related field.

Qualifications

• Bachelor's degree in E-Commerce, Marketing, Business Administration, or related field.
• 3–5 years in digital marketing, cross-border e-commerce, or business development.
• Strong understanding of Mainland China e-commerce ecosystems and consumer trends.
• Fluent English and Chinese; Mandarin required to manage mainland stakeholders.

Responsabilités

• Develop and execute data-driven digital strategies to grow brand acquisition and revenue in Mainland China marketplaces.
• Analyze mainland consumer behavior, trends, and competition to support product positioning.
• Manage mainland agency partners to scale e-commerce and social commerce campaigns on China platforms.
• Oversee cross-border store performance and optimize conversion and inventory forecasting.
• Translate platform metrics into actionable insights for campaign scaling and executive reporting.
• Support ad-hoc e-commerce, digital transformation, and marketing projects.

Connaissances

Digital marketing

Cross-border e-commerce

Business development

Formation

Bachelor's degree in E-Commerce, Marketing, or related

Description du poste

Executive/Assistant Manager (China Market & Digital Expansion)

Herbalgy is seeking a strategic, results-driven E-commerce Senior Executive/Assistant Manager to support the line manager in spearheading brand expansion and digital sales growth across Mainland China online platforms. In this pivotal role, you will assist in directing cross-border e-commerce operations, decoding mainland consumer needs and trends, and managing key platform partnerships to unlock new business potential in the China market.

Key Responsibilities

Work closely with line manager in formulating and executing data-driven digital strategies to accelerate brand acquisition, customer growth, and revenue generation across Mainland China marketplaces (e.g., Tmall, JD, Xiaohongshu, Douyin).

Analyze mainland consumer behavior, emerging digital trends, and competitive landscapes to support product positioning and drive targeted business development.

Assist in directing and managing mainland agency partners to scale e-commerce and social commerce performance across China platforms, ensuring campaign KPIs, localized brand messaging, and commercial objectives.

Oversee cross-border store performance under the line manager's guidance, optimize digital conversion funnels, and align inventory forecasting with mainland promotional cycles.

Track platform metrics and translate raw data into actionable insights to support the line manager in campaign scaling and executive reporting.

Support ad-hoc e-commerce, digital transformation, and marketing projects as assigned.

Qualifications & Requirements

Bachelor's Degree in E-Commerce, Marketing, Business Administration, or a related discipline.

3-5 years of proven experience in digital marketing, cross-border e-commerce, or business development, with deep, hands-on expertise in Mainland China e-commerce ecosystems and brand expansion.

Comprehensive understanding of Chinese consumer behavior, digital trends, social commerce mechanics, and marketplace algorithms.

Excellent command of written and spoken English and Chinese, with fluent spoken and written Mandarin required to seamlessly manage mainland stakeholders, agencies, and partner networks.

Business commercial mindset, strong analytical problem-solving skills, and a high drive to succeed in a fast-paced cross-border retail environment.

What We Offer

We provide a competitive remuneration package, public holidays, medical insurance, career advancement opportunities for the right candidate.