Head of Marketing

KOS International Talent Group; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Job summary

KOS International Talent Group is recruiting a Head of Marketing in Hong Kong to lead a digital-first, revenue-driven function. The role blends group brand leadership with client-focused marketing solutions, including events, sponsorships, and audience analytics.

You will manage a multi-disciplinary team across brand, digital, social, content and events with full budget ownership and a seat at the executive table. Fluency in English and Cantonese is required.

Qualifications

• 18+ years of progressive marketing experience
• Proven track record delivering large-scale events end to end
• Experience designing or selling integrated marketing solutions
• Strong grounding in digital marketing, CRM and audience analytics
• Deep knowledge of the Hong Kong media, advertising and marketing ecosystem
• Native or business-fluent English and Cantonese; Mandarin a plus

Responsibilities

• Lead a two-track mandate: group brand & audience growth and marketing solutions for clients
• Drive digital marketing transformation, content strategy and AI-enabled workflows
• Own lifecycle engagement, segmentation, attribution and data-driven decisions
• Oversee events and campaigns end-to-end from concept to post-event ROI
• Package media assets into sellable propositions for revenue growth

Skills

Marketing leadership

Events management

Integrated solutions sales

Digital marketing & CRM

Audience analytics

Bilingual English/Cantonese

Job description

A long-established, multi-platform media group is hiring a Head of Marketing to lead its next chapter: from a traditional brand marketing function to a digital-first, commercially-driven marketing organisation.

The mandate runs on two tracks:

• Group brand & audience growth
• Marketing solutions for advertising clients & brand partners

Digital marketing & transformation

Social, content, video, SEO and audience growth — plus AI-enabled content workflows. Moving a legacy media business onto a digital-first operating model.

CRM & audience data

Lifecycle engagement, segmentation, campaign attribution, social listening. Turning audience data into decisions that editorial and commercial teams both act on.

Events & campaigns

Large-scale flagship events, awards and conferences (1,000+ attendees), end to end — concept, budget, on-site execution, post-event ROI.

Marketing solutions

Packaging the group's media assets — editorial credibility, branded content, event IP, KOL/KOC network — into sellable, repeatable propositions. This is a client-facing, revenue-adjacent role, not a comms-only seat.

B2B + B2C strategy, team & P&L

Leading a multi-disciplinary team across brand, digital, social, content and events, with full budget ownership and a seat at the executive table.

What we’re looking for:

• 18+ years of progressive marketing experience
• Proven track record delivering large-scale events end to end
• Experience designing or selling integrated marketing solutions — client side, agency or media side
• Strong grounding in digital marketing, CRM and audience analytics
• Deep knowledge of the Hong Kong media, advertising and marketing ecosystem
• Native / business-fluent English and Cantonese; Mandarin a plus