Chief Marketing Officer

FortisHill Consulting; Hong Kong; On-site; HKD 2,500,000 - 3,900,000; Full time

Job summary

FortisHill Consulting is seeking a Chief Marketing Officer in Hong Kong to lead the organization’s overall marketing strategy and drive the next phase of business growth.

The ideal candidate is commercially minded, with 15+ years in senior marketing leadership, and a track record of strengthening brand positioning, customer engagement, and revenue growth across diversified business lines. English and Chinese proficiency is essential.

Qualifications

• Degree in Marketing, Business Administration, Communications or related; MBA would be an advantage.
• Minimum 15 years of progressive marketing experience, including substantial senior leadership roles.
• Proven track record in developing and executing marketing strategies with impact on brand, growth and performance.
• Experience in financial services, fintech, digital payments, consumer or similar commercial sectors.
• Strong expertise in brand management, digital marketing, customer acquisition, integrated marketing and growth strategies.
• Strategic and commercially driven mindset with ability to translate initiatives into tangible results.
• Strong understanding of digital ecosystems, customer behavior, market trends and data-driven approaches.
• Excellent leadership, stakeholder management, communication and influencing skills.
• Ability to engage with senior executives in a dynamic multi-business environment.
• Excellent command of written and spoken English and Chinese.

Responsibilities

• Strategic Leadership: Develop and execute the overall marketing strategy in alignment with business objectives, growth ambitions and long-term vision.
• Brand & Market Positioning: Lead corporate branding, marketing communications and brand development initiatives to strengthen market presence.
• Business Growth: Drive commercially focused marketing initiatives to support customer acquisition, engagement, retention and expansion.
• Digital Marketing & Innovation: Spearhead digital strategies using data analytics and digital platforms to enhance effectiveness and experience.
• Customer & Market Insights: Translate customer insights and trends into actionable strategies and growth opportunities.
• Integrated Marketing & Partnerships: Oversee campaigns, collaborations, channel strategies and partnerships for visibility and impact.
• Stakeholder Management: Align marketing priorities with commercial objectives with senior leadership.
• Team Leadership: Build and lead a high-performing marketing team focused on innovation and results.
• Performance & ROI: Oversee budgets, metrics and resource allocation for measurable business outcomes.

Skills

Strategic leadership

Brand management

Digital marketing

Customer growth

Stakeholder management

Communication & influencing

Bilingual English/Chinese

Education

Bachelor's degree in Marketing or related; MBA advantageous

Job description

We are partnering with a well-established organization with a diversified business portfolio to appoint a Chief Marketing Officer (CMO) to lead its overall marketing strategy and drive the next phase of business growth.

This is an exciting leadership opportunity for a commercially minded and forward-thinking marketing executive who can combine strategic brand building, digital innovation and business growth to strengthen market positioning and drive customer engagement.

Key Responsibilities

• Strategic Leadership: Develop and execute the overall marketing strategy in alignment with the organization's business objectives, growth ambitions and long-term vision.
• Brand & Market Positioning: Lead corporate branding, marketing communications and brand development initiatives to strengthen market presence and competitive positioning.
• Business Growth: Drive commercially focused marketing initiatives to support customer acquisition, engagement, retention and business expansion across multiple business lines.
• Digital Marketing & Innovation: Spearhead digital marketing strategies, leveraging emerging technologies, data analytics and digital platforms to enhance marketing effectiveness and customer experience.
• Customer & Market Insights: Translate customer insights, market intelligence and consumer trends into actionable marketing strategies and new growth opportunities.
• Integrated Marketing & Partnerships: Oversee integrated marketing campaigns, strategic collaborations, channel strategies and partnership initiatives to maximize brand visibility and commercial impact.
• Stakeholder Management: Partner closely with senior leadership and business stakeholders to align marketing priorities with commercial objectives and organizational strategy.
• Team Leadership: Build, develop and lead a high-performing marketing team, driving innovation, operational excellence and a results-oriented marketing culture.
• Performance & ROI: Oversee marketing budgets, performance measurement and resource allocation to ensure effective execution and measurable business outcomes.

Requirements

• Degree in Marketing, Business Administration, Communications or a related discipline; MBA would be an advantage.
• Minimum 15 years of progressive marketing experience, including substantial experience in senior marketing leadership roles.
• Proven track record in developing and executing successful marketing strategies, with demonstrated impact on brand positioning, customer growth and business performance.
• Candidates from financial services, fintech, digital payments, consumer businesses or other commercial sectors are welcome.
• Strong expertise in brand management, digital marketing, customer acquisition, integrated marketing and commercial growth strategies.
• Strategic and commercially driven mindset, with the ability to identify business opportunities and translate marketing initiatives into tangible results.
• Strong understanding of digital ecosystems, customer behavior, market trends and data-driven marketing approaches.
• Demonstrated leadership capability with excellent stakeholder management, communication and influencing skills.
• Ability to operate effectively in a dynamic, multi-business environment and engage with senior executive stakeholders.
• Excellent command of written and spoken English and Chinese.