Head of Digital Banking & Customer Experience

The Bank of East Asia (BEA); Hong Kong; On-site; HKD 450,000 - 650,000; Full time

Job summary

The Bank of East Asia (BEA) in Hong Kong is seeking an experienced digital banking leader to support the Department Head in driving personal banking’s digital and self-service channels strategy from planning to delivery. You will assess customer needs, digital trends, and industry best practices to build customer-centric digital capabilities and oversee end-to-end journeys.

Join BEA to lead data-informed optimization of journeys and sales funnels, manage campaign platforms, and foster a

Qualifications

• University graduate, preferably with a major in business related discipline
• Over 15 years of experience with at least 5 years in a managerial role in banking sector
• Successful track record of developing digital products and channel strategy
• Proficient in leading projects and strong in verbal and written communication to management
• Strong understanding of consumer banking channel behavior and market trends
• Strong data analysis skills with the ability to make sound business decisions
• Result oriented and able to deliver under tight timeline
• Good knowledge of regulatory guidelines/requirements applicable to retail banking and digital banking
• Excellent interpersonal and communication skills
• Good command of both spoken and written English and Chinese

Responsibilities

• Assist the Department Head to drive the personal banking’s digital and self-service channels strategy from planning to delivery in support of the Bank’s business objectives and priorities
• Understand customer needs, digital trends, and best practice in the industry to deliver customer centric digital capabilities
• Deliver best-in‑class end‑to‑end customer journeys and experience design for digital and self-service channels services
• Review digital business dashboard, optimize digital customer journeys and sales funnel conversions backed by data insights
• Oversee campaign management platforms and enhance personalized experience to drive customer engagement
• Lead and develop team’s performance in achieving business objectives, fostering highly engaged and efficient team dynamics

Education

University degree

Job description

The Bank of East Asia (BEA) in Hong Kong is seeking an experienced digital banking leader to support the Department Head in driving personal banking’s digital and self-service channels strategy from planning to delivery. You will assess customer needs, digital trends, and industry best practices to build customer-centric digital capabilities and oversee end-to-end journeys.

Join BEA to lead data-informed optimization of journeys and sales funnels, manage campaign platforms, and foster a