Digital Marketing Executive (Growth Hacker) - GameFi

Tokalent; Hong Kong; On-site; HKD 279,000 - 424,000; Full time

Job summary

Tokalent, a Hong Kong-based gamefi company, seeks a Digital Marketing Executive to drive growth across multiple products. Lead campaigns across SEO, SEM, content, social media, and email marketing to boost brand awareness and leads.

Collaborate with design, content, and development teams, optimize via A/B tests and KPI reviews, manage paid ads, and report insights to leadership. Requirements include a Bachelor's in Marketing or related field, 2+ years in digital marketing, and strong analytical

Qualifications

• Bachelor's degree or above in Marketing, Creative Media, Advertising, Public Relations, Communications or related field preferred
• Proven work experience as a Digital Marketing Executive or similar role
• 2+ years of digital marketing experience in Digital, Advertising, Marketing, or PR industry
• In-depth knowledge of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing

Responsibilities

• Develop and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads for online products and physical stores
• Conduct market research to identify target audiences, trends and competitor strategies to refine campaigns
• Optimize campaigns through A/B testing, conversion rate optimization, and performance analysis to maximize ROI
• Drive organic traffic growth through SEO, keyword research, and content optimization
• Manage social media accounts and develop engaging content for platforms
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other channels
• Utilize marketing automation tools to nurture leads and optimize customer journeys
• Monitor and analyze KPIs, generate reports, and provide actionable insights
• Create monthly marketing reports analyzing cost and effectiveness
• Stay up-to-date with digital marketing trends and best practices
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives

Skills

Digital marketing

SEO/SEM

Content marketing

Analytics & data-driven decisions

Campaign management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

Digital Marketing Executive (Growth Hacker) - GameFi

Job Openings Digital Marketing Executive (Growth Hacker) - GameFi

About the job Digital Marketing Executive (Growth Hacker) - GameFi

Company

- Our client is Hong Kong based GameFi company.Theyspecialize in software development services formultiplayer cross-platform web3 game. You will be responsible for driving the growth of multiple products across different industries leveraging your expertise to achieve remarkable results with a young and passionate team.

Responsibilities

• Develop and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads for online products and physical stores
• Conduct extensive market research to identify target audiences, industry trends, and competitor strategies for each product, and use this information to refine marketing campaigns
• Optimize digital marketing campaigns through A/B testing, conversion rate optimization, and performance analysis to maximize ROI for each product
• Drive organic traffic growth for each product through SEO techniques, keyword research, and content optimization
• Manage social media accounts and develop engaging content for various platforms, fostering brand loyalty and engagement with the target audience for both the online entertainment service and physical store.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels, tailored specifically to each product
• Utilize marketing automation tools to nurture leads, automate workflows, and optimize the customer journey for each product
• Monitor and analyze key performance indicators (KPIs) for each product to assess the effectiveness of marketing campaigns, generate reports, and provide actionable insights to the management team
• Create marketing reports monthly to analyze the cost and effectiveness of existing marketing campaigns
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to drive growth for each product
• Collaborate with cross-functional teams, including design, content, and development, to ensure seamless execution of marketing initiatives for each product

Requirements

• Bachelor's degree or above in Marketing, Creative Media, Advertising, Public Relations, Communications or any related field is preferred
• Proven work experience as a Digital Marketing Executive or similar role
• 2+ years of digital marketing experience in Digital, Advertising, Marketing, or PR industry
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software
• Strong analytical skills and the ability to interpret data, generate insights, and make data-driven decisions
• Excellent written and verbal communication skills
• Strong project management skills with the ability to prioritize and multitask effectively
• Ability to work independently and as part of a team in a fast-paced environment
• Up-to-date with the latest trends and best practices in digital marketing

Preferred

• Candidates with a passion for gaming