Growth & E-commerce Manager

KUROZU; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

KUROZU is seeking a Growth & E-commerce Manager to drive profitable growth across paid media, Shopify, CRM, retention, content and social media. You will translate commercial priorities into clear campaigns, manage the marketing calendar, optimise performance and improve the customer journey from first click to repeat purchase.

This hands-on role requires 5–8 years experience in growth or performance marketing, with hands-on Meta and Google Ads, Shopify and Klaviyo.

Qualifications

• 5–8 years of experience in growth marketing, performance marketing, e-commerce or a related commercial role.
• Hands-on experience managing Meta Ads and Google Ads.
• Experience managing paid-media budgets and making optimisation decisions independently.
• Experience with Shopify or a comparable DTC platform.
• Practical experience with Klaviyo or a similar CRM platform.
• Understanding of CAC, ROAS, MER, AOV, CVR, LTV, contribution margin and repeat purchase.
• Experience planning marketing calendars and coordinating campaigns or content.
• Strong communication, organisation and project-management skills.
• Comfortable working independently in a lean, founder-led environment.

Responsibilities

• Manage and optimise Meta and Google campaigns, plan budgets, testing structures, creative briefs and campaign execution.
• Monitor CAC, CPA, ROAS, MER, contribution margin and new-customer revenue.
• Identify opportunities across creative, offers, audiences, landing pages and the wider funnel.
• Support seasonal, promotional and product-launch campaigns.
• Manage and improve the Shopify storefront, product pages, landing pages and merchandising.
• Improve conversion rate, AOV, bundles, upsells and gifting.
• Own the Klaviyo calendar and optimise welcome, post-purchase, replenishment, cross-sell, win-back and VIP journeys.
• Develop customer segments and loyalty initiatives.
• Own the annual, quarterly and monthly marketing calendar across launches, promotions, paid media, CRM, content and social media.
• Manage social content across product education, recipes, wellness content, UGC and promotional campaigns.

Skills

Growth marketing

Performance marketing

Campaign planning

Communication

Project management

Analytical thinking

Independent work

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

Job description

As Growth & E-commerce Manager, you will help drive KUROZU's profitable growth across paid acquisition, Shopify e-commerce, CRM, retention, content and social media. You will work closely with the founder to translate commercial priorities into clear campaigns, manage the marketing calendar, optimise performance, and enhance the customer journey from first click to repeat purchase. This is a hands-on role for someone who is commercially minded, comfortable working independently and able to move between strategy, execution and analysis.

Key responsibilities

• Manage and optimise Meta and Google campaigns, plan budgets, testing structures, creative briefs and campaign execution
• Monitor CAC, CPA, ROAS, MER, contribution margin and new-customer revenue
• Identify opportunities across creative, offers, audiences, landing pages and the wider funnel
• Support seasonal, promotional and product-launch campaigns
• Manage and improve the Shopify storefront, product pages, landing pages and merchandising
• Improve conversion rate, AOV, bundles, upsells and gifting
• Own the Klaviyo calendar and optimise welcome, post-purchase, replenishment, cross-sell, win-back and VIP journeys
• Develop customer segments and loyalty initiatives
• Own the annual, quarterly and monthly marketing calendar across launches, promotions, paid media, CRM, content and social media
• Manage social content across product education, recipes, wellness content, UGC and promotional campaigns

About you

• 5–8 years' experience in growth marketing, performance marketing, e-commerce or a related commercial role
• Hands-on experience managing Meta Ads and Google Ads
• Experience managing paid-media budgets and making optimisation decisions independently
• Experience with Shopify or a comparable DTC platform
• Practical experience with Klaviyo or a similar CRM platform
• Understanding of CAC, ROAS, MER, AOV, CVR, LTV, contribution margin and repeat purchase
• Experience planning marketing calendars and coordinating campaigns or content
• Strong communication, organisation and project-management skills
• Comfortable working independently in a lean, founder-led environment

About us

Founded in 2007, 黑酢家 KUROZU is a premium wellness food and beverage brand rooted in the Japanese tradition of black vinegar, herbal teas and related health products. We are a direct-to-consumer brand with a growing online business and an ambitious roadmap. We care deeply about product quality, customer experience and long-term brand building, but we are equally serious about disciplined, measurable growth.