Merchant Growth Strategist

SHOPLINE; Hong Kong; On-site; HKD 500,000 - 700,000; Full time

Job summary

SHOPLINE is seeking a Merchant Growth Strategist to turn data, market insights and cross-functional resources into practical growth strategies for merchants. You will help frontline teams deliver data-backed growth recommendations and scalable playbooks across traffic, conversion, GMV and retention.

In this role, you’ll develop seasonal growth plans (618, 11.11, Christmas) and coordinate with Marketing Services, Partnerships, Product and CRM to package merchant-ready solutions.

Qualifications

• 5–8 years of experience in ecommerce, brands, digital marketing, market research, strategy consulting, or growth-related roles.
• Strong proficiency in data analysis, campaign planning and merchant growth strategy with Looker/Excel/Sheets and PPT/Slides.
• Experience with Generative AI or AI-assisted analytics is a plus.

Responsibilities

• Analyze first-party data, industry trends and campaigns to identify growth opportunities across traffic, conversion, GMV, retention and marketing effectiveness.
• Turn learnings into reusable playbooks and best practices with practical knowledge bases.
• Develop seasonal growth strategies for key ecommerce moments and build scalable growth playbooks.
• Package resources into merchant-ready growth solutions and coordinate cross-functional execution.

Tools

Looker

Excel

Google Sheets

PowerPoint

Google Slides

AI productivity tools

Job description

At SHOPLINE, we believe merchant success goes beyond providing ecommerce software. Our mission is to help merchants grow sustainable online businesses by combining technology, first-party commerce data and professional marketing services.

As our marketing capabilities continue to expand—including Digital Marketing Services, KOL Marketing, Shopper App, AI and Marketing Automation,we are looking for a Merchant Growth Strategist who can turn data, market insights and cross-functional resources into practical growth strategies that commercial teams can easily adopt.

The Merchant Growth Strategist serves as the strategic engine behind Merchant Success teams. This role focuses on identifying growth opportunities, designing scalable strategies and packaging internal and external resources into actionable growth playbooks. The goal of this role is to help frontline teams deliver better growth recommendations to merchants, supported by data rather than assumptions.

WHAT YOU'LL BE DOING

1. Data & Market Insights

• Analyse SHOPLINE first-party commerce data, industry trends and campaign performance to identify growth opportunities across traffic, conversion, GMV, retention, repeat purchase and marketing effectiveness.
• Leverage AI tools and analytics platforms to develop industry benchmarks and uncover performance insights across key merchant segments and verticals.
• Translate data and market insights into clear, actionable recommendations for merchant conversations and growth planning.

2. Knowledge & Best Practice Building

• Turn learnings from successful merchant cases, major campaigns and industry performance into reusable playbooks, benchmarks and best practices.
• Maintain a practical knowledge base and internal enablement materials, including case studies, targeting guidelines, talking points and campaign toolkits.
• Continuously refine frameworks and recommendations based on performance data and merchant feedback.

3. Seasonal & Growth Strategy Planning

• Develop merchant growth strategies for key ecommerce moments such as 618, 11.11, Christmas and other seasonal opportunities.
• Use historical performance, industry insights and merchant behaviour to determine priority merchant segments, growth opportunities and recommended tactics.
• Build scalable Growth Playbooks across areas such as product strategy, CRM, membership, advertising, KOL, AI and Marketing Automation.

4. Growth Solution & Cross-functional Support

• Package resources across Marketing Services, Partnerships, Product, CRM, Advertising, AI, Logistics and other teams into simple, merchant-ready growth solutions.
• Define clear merchant value propositions, use cases and expected business outcomes for each solution.
• Support the Team Head in coordinating cross-functional growth initiatives and preparing the recommendations and materials required for execution.

WHO WE ARE LOOKING FOR:

• Commercial & data-driven: Strong ecommerce understanding with the ability to turn data and market insights into practical merchant growth recommendations.
• Strategic & merchant-centric: Able to identify and prioritise growth opportunities based on business outcomes such as traffic, conversion, GMV and retention.
• Clear & collaborative: Able to simplify complex information into actionable recommendations and work effectively across teams in a fast-moving environment.
• Digitally curious: Open to adopting AI, automation and emerging tools to improve analysis, research and productivity.

QUALIFICATIONS :

• 5–8 years of relevant experience in e-commerce, brands, digital marketing, market research, strategy consulting, commercial strategy or growth-related roles.
• Strong proficiency in Looker / Excel / Google Sheets and PowerPoint / Google Slide s, with experience in data analysis, campaign planning, market insights or merchant growth strategy.
• Experience with Generative AI, AI-assisted analytics or AI productivity tools is a plus.

WHY YOU SHOULD JOIN US

• Our team is smart, friendly, self-driven, and passionate about solving merchant growth challenges. We encourage open discussion, experimentation, and scaling what works.
• We operate in a flat and collaborative environment where you’ll have the freedom to identify opportunities, propose new approaches, and drive high-impact initiatives from insight to adoption.
• We provide guidance and mentorship to strengthen your strategic, commercial, and entrepreneurial skills.
• You’ll have the autonomy to turn ideas into action quickly, test new strategies, and see the impact of your work without lengthy approval processes.
• Build hands-on experience in business strategy, stakeholder management, commercial thinking, and ecommerce growth beyond traditional analytics or marketing.