APAC Growth Marketing Director

Bonhams & Butterfields Auctioneers Corporation; Hong Kong; On-site; HKD 1,500,000 - 2,300,000; Full time

Benefits offered by this job

20 days annual leave

Private Health Care

Job summary

Bonhams seeks a strategic, commercially minded APAC marketing leader to shape and deliver Asia Pacific marketing strategy. You will translate business objectives into focused, measurable plans and align regional leadership with global marketing across key growth priorities.

The role emphasizes digital marketing, stakeholder management, and data-driven growth, with responsibility for buyer acquisition, client retention, and conversion improvements across platforms including WeChat and Xiaohongshu.

Qualifications

• Senior marketing leadership across APAC markets with proven strategy-to-execution ability.
• Track record translating business strategy into prioritised marketing plans and measurable results.
• Strong digital marketing experience spanning acquisition, CRM, and conversion optimisation.

Responsibilities

• Lead the APAC marketing strategy and annual plan aligned with global direction and regional priorities.
• Prioritise markets and segments using commercial potential and performance data to guide investments.
• Own regional digital marketing across paid and organic channels, CRM, content and activations.
• Drive brand campaigns, partnerships, events, and sponsorships with measurable ROI.
• Collaborate with Finance, Data and regional teams to report on KPIs and optimize budgets.

Skills

APAC marketing leadership

Strategic planning

Digital marketing

Stakeholder management

Team leadership

Budget ownership

Analytics & BI

Tools

WeChat

Xiaohongshu

CRM platforms

Job description

Bonhams seeks a strategic, commercially minded APAC marketing leader to shape and deliver Asia Pacific marketing strategy. You will translate business objectives into focused, measurable plans and align regional leadership with global marketing across key growth priorities.

The role emphasizes digital marketing, stakeholder management, and data-driven growth, with responsibility for buyer acquisition, client retention, and conversion improvements across platforms including WeChat and Xiaohongshu.