Global VP, Family Experience & Guest Spaces

All Star Agency; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

All Star Agency seeks a global product and performance leader to own the Family Experience portfolio across family rooms, play spaces, and related programmes and partnerships. You will guide ideation through execution, setting a strategic vision and leading cross-functional teams in a fast-paced hospitality environment in Hong Kong.

The role emphasizes revenue growth, ROI, safety and operational excellence, with a strong focus on guest-centric design and localization for markets.

Qualifications

• 12–15 years in hospitality or related fields.
• Degree in Business, Hospitality Management, Marketing, or related field.
• Strong hotel operations experience with proven revenue impact.
• Ability to influence senior executives and work in a matrix organization.

Responsibilities

• Own the global family portfolio strategy and product roadmap.
• Drive portfolio performance including revenue growth and ROI.
• Design and refine family rooms, play spaces, and experiences and scale concepts.
• Collaborate with Brand, Marketing, Digital, Commercial, and Revenue Management.
• Set SOPs for maintenance, safety, and cost efficiency.
• Partner with Project & Design to localize spaces.
• Define and monitor KPIs and lead cross-functional reviews.
• Build a Family Experience team and act as senior ambassador.

Skills

Hospitality leadership

Product development

Brand management

Strategy & planning

Cross-functional collaboration

Project management

Operational excellence

Executive storytelling

English/Chinese proficiency

Education

Business/ Hospitality/ Marketing degree

Job description

All Star Agency seeks a global product and performance leader to own the Family Experience portfolio across family rooms, play spaces, and related programmes and partnerships. You will guide ideation through execution, setting a strategic vision and leading cross-functional teams in a fast-paced hospitality environment in Hong Kong.

The role emphasizes revenue growth, ROI, safety and operational excellence, with a strong focus on guest-centric design and localization for markets.