Assistant Vice President Sales

Regal Hotels International; Hong Kong; On-site; HKD 1,500,000 - 2,100,000; Full time

Job summary

Regal Hotels International in Hong Kong seeks a commercially driven sales leader to grow rooms and MICE business across all properties. This is a strategic leadership role with a hands-on mandate—ideal for someone who can set direction, build influential client relationships and turn opportunities into confirmed business.

Reporting directly to our Chief Commercial Officer, you will bring together hotel, regional and global sales efforts to win new accounts, grow market share and deliver

Qualifications

• Senior hotel sales leadership experience, ideally multi-property or portfolio-wide.
• Proven ability to drive rooms and MICE revenue and win major accounts.
• Capable of moving between strategic planning and hands-on selling.
• Strong relationships with corporate and MICE clients in APAC.

Responsibilities

• Lead portfolio-wide sales strategy across all Regal hotels in Hong Kong.
• Drive full sales journey from lead generation to conversion.
• Build relationships with key corporate clients, agencies and partners.
• Champion Global Hotel Alliance initiatives and translate opportunities into business.
• Drive cross-selling and account management across hotels.
• Coach sales teams and align with revenue, marketing and leadership.
• Monitor market trends and report performance to senior leadership.

Skills

Senior hotel sales leadership

MICE revenue growth

Portfolio-wide responsibility

Strategic planning

Job description

Think strategically. Lead from the front. Deliver results.

Job Summary

We’re looking for a commercially driven sales leader to grow rooms and MICE business across all Regal hotels in Hong Kong. This is a strategic leadership role with a hands-on mandate—ideal for someone who can set a clear direction, build influential client relationships and work alongside hotel teams to turn opportunities into confirmed business.

Reporting directly to our Chief Commercial Officer, you will bring together hotel, regional and global sales efforts to win new accounts, grow market share and deliver measurable results across our portfolio.

Key Responsibility

• Lead portfolio-wide sales strategy: Develop and execute an integrated rooms and MICE sales strategy across all Regal hotels in Hong Kong, with clear priorities, targets and accountability.
• Drive the full sales journey: Work closely with hotel Directors of Sales and Marketing, the Regional Head of Sales and Global Sales Office representatives to accelerate business from lead generation and qualification through to negotiation and conversion.
• Win and grow key accounts: Personally build relationships with key corporate clients, MICE organisers, agencies and strategic partners, leading major pitches, negotiations and account development.
• Champion Global Hotel Alliance: Act as our Global Hotel Alliance champion, working across teams to translate alliance relationships and opportunities into stronger commercial engagement and measurable business.
• Maximise portfolio opportunities: Drive cross-selling, coordinated account management and lead sharing across hotels to capture more business and strengthen the value of our collective offering.
• Build a high-performance sales culture: Coach and influence sales teams, strengthen pipeline discipline and establish clear performance reviews focused on conversion, account growth and results.
• Align sales with commercial priorities: Partner with revenue management, marketing and hotel leadership to pursue the right business mix, optimise account value and support profitable revenue growth.
• Turn market insight into action: Monitor demand trends, competitor activity and customer needs, providing actionable recommendations and clear performance updates to the Chief Commercial Officer.

Requirement

• A strong track record in senior hotel sales leadership, ideally with multi-property or portfolio-wide responsibility.
• Demonstrated success in driving rooms and MICE revenue, winning major accounts and delivering against ambitious commercial targets.
• The ability to move confidently between strategic planning and hands-on selling—you are as comfortable shaping a sales plan as leading a client pitch.
• Strong knowledge of corporate and MICE markets, supported by established relationships with clients and industry partners across the Asia Pacific region.
• Experience aligning property-based, regional and global sales teams around shared goals, with the ability to influence across reporting lines.
• Strong commercial judgement, negotiation skills and a disciplined approach to pipeline management, forecasting and performance analysis.
• A collaborative leadership style, with the energy and accountability to develop people, challenge conventional approaches and drive execution.