Global Growth & Performance Marketing Leader

Morgan Mckinley Limited; Hong Kong; Vor Ort; HKD 2.000.000 - 3.000.000; Vollzeit

Zusammenfassung

Morgan McKinley Limited in Hong Kong is seeking a Global Growth and Performance Marketing Director for EV Charging to drive large Meta and Google Ads campaigns with disciplined budgeting and measurable performance. You will own end-to-end strategies across DTC channels, marketplaces, and creative testing, build robust tracking, and report forecasts and insights directly to senior leadership.

This role demands a deep understanding of unit economics, high-budget scaling, and a hands-on approach to

Qualifikationen

• Bachelor's Degree in Business, Marketing, Digital, Ecommerce or related discipline.
• 12+ years of hands-on experience in Meta Ads and Google Ads with a proven track record of scaling high-budget Meta campaigns for DTC e-commerce brands or top-tier performance agencies.
• Demonstrated success scaling paid social campaigns for mid-to-large-scale consumer brands or high-AOV hardware DTC businesses.
• Strong commercial mindset with deep understanding of unit economics, contribution margins, inventory pacing, and scaled DTC growth dynamics.
• Excellent command in written and spoken English.

Aufgaben

• Own and scale substantial advertising budgets on Meta (Facebook & Instagram) with strong financial discipline and ongoing performance optimization.
• Drive profitable revenue growth across DTC channels, balancing CAC, MER, ROAS, and lifetime value.
• Develop and execute advertising strategies and campaigns on marketplaces (e.g. Amazon and eBay) to drive profitable sales and improve share of voice.
• Design and execute advanced Meta campaign structures, including dynamic retargeting, and sophisticated audience strategies.
• Own end-to-end tracking infrastructure (including Meta CAPI and server-side setups) to ensure accurate attribution and data integrity.
• Partner closely with creative and video production teams to establish a rapid A/B testing cadence for high-converting video/static ad assets, landing pages, and offer positioning.
• Collaborate with creative teams to build a high-velocity testing system for ads, landing pages, and offers.
• Provide clear performance insights, forecasts, and strategic recommendations directly to leadership.

Kenntnisse

Meta Ads

Google Ads

DTC e-commerce

Campaign optimization

Audience strategies

A/B testing

Attribution tracking

Leadership & communication

Ausbildung

Bachelor's degree in Business, Marketing, Digital, Ecommerce or related discipline

Tools

Meta Ads Manager

Google Ads

Marketplace platforms (Amazon, eBay)

Jobbeschreibung

Morgan McKinley Limited in Hong Kong is seeking a Global Growth and Performance Marketing Director for EV Charging to drive large Meta and Google Ads campaigns with disciplined budgeting and measurable performance. You will own end-to-end strategies across DTC channels, marketplaces, and creative testing, build robust tracking, and report forecasts and insights directly to senior leadership.

This role demands a deep understanding of unit economics, high-budget scaling, and a hands-on approach to