Global Growth and Performance Marketing Director, EV Charging

Morgan McKinley; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Job summary

Morgan McKinley is seeking an accomplished digital advertising leader to own and scale large Meta Ads budgets for a DTC/e-commerce portfolio from Hong Kong. You will optimize campaigns, manage cross-channel growth, and drive ROAS while balancing CAC, MER, and LTV.

A proven track record with high-budget campaigns and senior stakeholder communication is essential. You will also oversee tracking infrastructure, coordinate with creative teams, and run rapid A/B testing to improve video and

Qualifications

• 12+ years hands-on experience with Meta Ads and Google Ads.
• Proven track record scaling high-budget Meta campaigns for DTC brands or top agencies.
• Experience scaling paid social campaigns for mid-to-large consumer brands.
• Strong commercial mindset with deep understanding of unit economics.
• Excellent command in written and spoken English.

Responsibilities

• Own and scale large Meta ad budgets with financial discipline and optimization.
• Drive profitable revenue growth across DTC channels balancing CAC, MER, ROAS, and lifetime value.
• Develop ads on marketplaces (Amazon/eBay) to boost sales and share of voice.
• Design advanced Meta campaigns including dynamic retargeting and audience strategies.
• Own end-to-end tracking infrastructure (Meta CAPI, server-side) for accurate attribution.
• Collaborate with creative to enable rapid A/B testing for video/static ads, landing pages, and offers.
• Partner with creative teams to build a fast-testing system for ads and landing pages.
• Provide performance insights, forecasts, and strategic recommendations to leadership.

Skills

Meta Ads

Google Ads

DTC growth

A/B testing

Attribution tracking

English proficiency

Education

Bachelor's degree in Business/Marketing/Digital/Ecommerce

Job description

Key Responsibilities

• Own and scale substantial advertising budgets on Meta (Facebook & Instagram) with strong financial discipline and ongoing performance optimization
• Drive profitable revenue growth across DTC channels, balancing CAC, MER, ROAS, and lifetime value
• Develop and execute advertising strategies and campaigns on marketplaces (e.g. Amazon and eBay) to drive profitable sales and improve share of voice
• Design and execute advanced Meta campaign structures, including dynamic retargeting, and sophisticated audience strategies
• Own end-to-end tracking infrastructure (including Meta CAPI and server‑side setups) to ensure accurate attribution and data integrity
• Partner closely with creative and video production teams to establish a rapid A/B testing cadence for high‑converting video/static ad assets, landing pages, and offer positioning.
• Collaborate with creative teams to build a high‑velocity testing system for ads, landing pages, and offers
• Provide clear performance insights, forecasts, and strategic recommendations directly to leadership

Requirements

• Bachelor's Degree in Business, Marketing, Digital, Ecommerce or related discipline
• 12+ years of solid and hands‑on experience in Meta Ads and Google Ads with a proven track record of scaling high‑budget Meta campaigns for DTC e-commerce brands or top‑tier performance agencies.
• Demonstrated success scaling paid social campaigns for mid‑to‑large‑scale consumer brands or high‑AOV hardware DTC businesses.
• Strong commercial mindset with deep understanding of unit economics, contribution margins, inventory pacing, and scaled DTC growth dynamics.
• Excellent command in written and spoken English