Global Expansion & Store Growth Manager

TCA Management Service Limited; Hong Kong; On-site; HKD 360,000 - 600,000; Part time

Job summary

The Academïcs Group in Hong Kong is seeking a Business Expansion Manager to drive growth for our coffee brand, analyzing store workflows and designing expansion strategies to scale locally and internationally. You will lead marketing initiatives, partnerships, and pre-opening operations to ensure successful openings and sustained guest traffic.

The role requires 4+ years in F&B/retail growth, offshore exposure, strong marketing and analytics skills, and bilingual Cantonese and English

Qualifications

• 4+ years of experience in F&B, hospitality, or retail growth/operations strategy.
• Overseas business exposure or international market expansion experience.
• Hands-on experience with marketing, loyalty platforms, and promotional strategy.
• Solid commercial acumen, analytical mindset, and proactive problem-solving skills.
• Excellent communication skills in Cantonese and English.

Responsibilities

• Drive local and overseas store marketing, run promotional events, and increase customer foot traffic.
• Review outlet processes, analyse workflow pain points, and introduce innovative solutions to elevate efficiency, service quality, and cost control.
• Plan and execute pre-opening operations for new outlets, including site setup, equipment, and staffing.
• Design and execute store marketing campaigns, pop-up concepts, loyalty program initiatives, and digital promotions to drive guest acquisition and foot traffic.
• Monitor store performance metrics, P&L trends, and customer feedback to translate data into actionable commercial ideas.
• Partner closely with store managers, marketing, and leadership to test, refine, and roll out operational and marketing playbooks across outlets.

Skills

International expansion

Marketing campaigns

Analytics mindset

Customer insights

Cross-functional collaboration

Tools

Loyalty platforms

Promotional tools

Job description

The Academïcs Group in Hong Kong is seeking a Business Expansion Manager to drive growth for our coffee brand, analyzing store workflows and designing expansion strategies to scale locally and internationally. You will lead marketing initiatives, partnerships, and pre-opening operations to ensure successful openings and sustained guest traffic.

The role requires 4+ years in F&B/retail growth, offshore exposure, strong marketing and analytics skills, and bilingual Cantonese and English