Business Expansion Manager

TCA Management Service Limited; Hong Kong; On-site; HKD 360,000 - 600,000; Part time

Job summary

The Academïcs Group in Hong Kong is seeking a Business Expansion Manager to drive growth for our coffee brand, analyzing store workflows and designing expansion strategies to scale locally and internationally. You will lead marketing initiatives, partnerships, and pre-opening operations to ensure successful openings and sustained guest traffic.

The role requires 4+ years in F&B/retail growth, offshore exposure, strong marketing and analytics skills, and bilingual Cantonese and English

Qualifications

• 4+ years of experience in F&B, hospitality, or retail growth/operations strategy.
• Overseas business exposure or international market expansion experience.
• Hands-on experience with marketing, loyalty platforms, and promotional strategy.
• Solid commercial acumen, analytical mindset, and proactive problem-solving skills.
• Excellent communication skills in Cantonese and English.

Responsibilities

• Drive local and overseas store marketing, run promotional events, and increase customer foot traffic.
• Review outlet processes, analyse workflow pain points, and introduce innovative solutions to elevate efficiency, service quality, and cost control.
• Plan and execute pre-opening operations for new outlets, including site setup, equipment, and staffing.
• Design and execute store marketing campaigns, pop-up concepts, loyalty program initiatives, and digital promotions to drive guest acquisition and foot traffic.
• Monitor store performance metrics, P&L trends, and customer feedback to translate data into actionable commercial ideas.
• Partner closely with store managers, marketing, and leadership to test, refine, and roll out operational and marketing playbooks across outlets.

Skills

International expansion

Marketing campaigns

Analytics mindset

Customer insights

Cross-functional collaboration

Tools

Loyalty platforms

Promotional tools

Job description

About the role

We are looking for an innovative and global-minded Business Expansion Manager to drive our coffee brand’s next phase of growth. This role focuses on analysing store workflows to propose operational improvements, designing growth strategies, and launching marketing initiatives to scale our brand footprint locally and internationally.

What you'll be doing

• Drive local and overseas store marketing, run promotional events, and increase customer foot traffic.
• Review outlet processes, analyse workflow pain points, and introduce innovative solutions to elevate efficiency, service quality, and cost control.
• Plan and execute pre-opening operations for new outlets, including site setup, equipment, and staffing.
• Design and execute store marketing campaigns, pop-up concepts, loyalty program initiatives, and digital promotions to drive guest acquisition and foot traffic.
• Monitor store performance metrics, P&L trends, and customer feedback to translate data into actionable commercial ideas.
• Partner closely with store managers, marketing, and leadership to test, refine, and roll out operational and marketing playbooks across outlets.

What we're looking for

• 4+ years of experience in F&B, hospitality, or retail growth/operations strategy.
• With proven overseas business exposure or international market expansion experience.
• Hands-on experience with marketing, loyalty platforms, and promotional strategy.
• Solid commercial acumen, analytical mindset, and proactive problem-solving skills.
• Excellent communication skills in Cantonese and English.

The Academïcs Group

Retail | Education | Lifestyle | Roastery

Founded in 2012, we are a regional F&B corporation with offices in HK, Singapore and GBA area.

We specialise in specialty coffee, tea, foods, equipments, retail and FMCG products. As operator of award winning brands with a growing number of 38 regional outlets, we run e-commerce, smart vending machines; distribution of coffee equipments and our FMCG products are found in specialty supermarkets. We also provide corporate services and new solutions for banks, business and hotels.

We own a new HACCP coffee facility of 10000 sq.ft. in Tuen Mun, a 5000sq.ft. of food kitchen in Chai Wan, and a 6000sq.ft. office and coffee/service training center in Wanchai.

We welcome any passionate members who believes in our vision to join our strategic, creative and energetic team to celebrate our 10th anniversary of growth and expansion in the