Global Brand & Communications Lead

ByteDance; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

ByteDance seeks a Global Branding & Communications Manager for BytePlus in Hong Kong. The person will craft messaging for key global markets, including case studies, press content, and social media assets.

Leadership in regional strategy and content localization is essential to drive global unity with local depth. Requirements include Mandarin fluency for internal collaboration and strong English capabilities for external communication; experience in SEA/APAC/EMEA markets is preferred.

Qualifications

• Proficient in writing English press releases and English video scripts.
• Experience with global B2B communication.
• Fluent Mandarin for collaboration with mainland China stakeholders.
• English as working language; cross-regional communication experience is a plus.

Responsibilities

• Create customer communication targeting key global markets, including case creation and content writing.
• Lead regional communication strategy and localization of global content to support business expansion.
• Establish a global communication ROI evaluation system with core metrics and regular data review.
• Manage BytePlus brand assets and build a brand content matrix and account matrix.

Skills

English press releases

Video scripting

Global B2B communication

Multilingual collaboration

Education

Bachelor's degree in Marketing/Communications or related field

Job description

ByteDance seeks a Global Branding & Communications Manager for BytePlus in Hong Kong. The person will craft messaging for key global markets, including case studies, press content, and social media assets.

Leadership in regional strategy and content localization is essential to drive global unity with local depth. Requirements include Mandarin fluency for internal collaboration and strong English capabilities for external communication; experience in SEA/APAC/EMEA markets is preferred.