General Manager, Hong Kong

YouTrip; Hong Kong; On-site; HKD 1,800,000 - 2,400,000; Full time

Job summary

YouTrip is seeking a General Manager, Hong Kong to spearhead entry and growth in the Hong Kong market, owning the full P&L, strategy and execution. Reporting to the COO, you will lead foundational market research, licensing navigation, and build a high-performing local team to drive commercial growth.

This role requires an entrepreneurial mindset, 10+ years of senior leadership, and deep fluency with HK regulatory environments and consumer/fintech dynamics to shape YouTrip’s presence in a new

Qualifications

• Entrepreneurial self-starter with a can-do mindset and willingness to own outcomes.
• Senior leadership experience in fast-paced consumer/fintech or financial services contexts.
• Experience in market-entry projects, strategy, and execution in Hong Kong.

Responsibilities

• Research and map regulatory regime and licensing landscape in Hong Kong.
• Evaluate market opportunities and competitive landscape in Hong Kong.
• Lead and own the Hong Kong business growth and P&L with a strategic roadmap.
• Own the HK product roadmap with localization opportunities alongside Product & Engineering.
• Drive growth through bespoke marketing campaigns and marquee partnerships in HK.
• Develop deep understanding of the Hong Kong fintech landscape for growth opportunities.
• Build and lead a high-performing local leadership team in Hong Kong.
• Execute cross-functional and cross-country initiatives for business expansion.

Skills

Entrepreneurial

Commercial Leadership

Market Entry

Regulatory Fluency

HK Market Insight

Job description

We Are

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

Job Description: General Manager, Hong Kong

We are looking for a General Manager, Hong Kong to spearhead YouTrip's entry and growth in the Hong Kong market, owning the full P&L, strategy and execution of YouTrip in Hong Kong.

Reporting to the Chief Operating Officer of YouTrip, this will be an exciting and rare opportunity for candidates with strong entrepreneurial spirit to work closely with the C‑Suite & Leadership team to explore, launch, and grow our business in Hong Kong. This role is pivotal in shaping YouTrip's presence in a new market — from conducting foundational market research and navigating the licensing landscape, to building a high-performing local team and driving commercial growth.

You Will

• Research and explore the regulatory regime and licensing partner landscape in Hong Kong; Engage relevant regulators and authorities, or licensing partner in the market, to identify pathway for market entry


• Explore and evaluate market opportunities and the competitive landscape in Hong Kong


• Lead and own the business growth and P&L of Hong Kong, through ownership of the strategic roadmap for the business


• Own the product roadmap for Hong Kong together with Product & Engineering, identifying big bets and localisation opportunities specific to the Hong Kong market


• Drive business growth by leading bespoke marketing campaigns and striking marquee partnership deals tailored to the Hong Kong market


• Develop a deep understanding of the Hong Kong fintech landscape and continually identify new opportunities for growth


• Build, lead and develop a high-performing local leadership team in Hong Kong


• Identify and drive cross-functional and cross-country initiatives for business growth

You Are

• Entrepreneurial Self-starter & Hustler - You are not afraid to get your hands dirty with a \"whatever it takes\" mindset and no job is too little for you. You strive for the best in everything you do, and understand the importance to influence your team to do the same to push for performance in a high paced environment


• Experienced Commercial Leader - You have at least 10 years of senior team leadership roles in a fast-paced environment, and proven track record in multiplying business revenues. Experience in Consumer Products and/or Marketing in Hong Kong are preferred. Experience in Fintech or Financial Institutions space (B2C and/or B2B) will be a strong plus


• Market entry expertise - Hands-on experience leading a market entry — structuring and running the research, synthesising competitive intelligence, and turning it into a go-to-market strategy someone can actually execute. Having launched a product or business in Hong Kong is a strong advantage.


• Regulatory fluency - Working knowledge of Hong Kong's financial services regulatory environment, including HKMA licensing frameworks such as the Stored Value Facility (SVF) licence. You're comfortable in front of a regulator, you've handled licensing submissions before, and you can work with legal and compliance without being managed through it.


• Hong Kong instincts - You don't need a research background, but you need real fluency in how Hong Kong consumers behave, ideally from having lived and worked there, and the judgement to know when an insight should change our product or our go-to-market.


• Travel and Payment Enthusiast - Nothing is more important than being passionate about the industry that we will be about to build together! Look forward to hearing your travel stories!