General Manager

JCDecaux Pearl & Dean Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

JCDecaux Transport Hong Kong is seeking an experienced senior marketing and sales leader to drive outdoor advertising initiatives. You will lead cross-functional teams, shape business development, and manage relationships with MTR and media partners to maximize sales and brand reach.

The role requires 8+ years in B2B outdoor media, strong strategic and commercial capabilities, and fluency in English. A dynamic, collaborative leader with industry insight will thrive in this fast-paced environment.

Qualifications

• University degree in business or marketing; MBA preferred.
• 8+ years in outdoor media with strategic B2B marketing.
• Strong relationships with media or media sales companies.
• Understanding trends and competitors with commercial awareness.
• Experience in advertising agency or corporate media.
• Asia business exposure with knowledge of major multinational brands' guidelines.
• Fluent English (spoken and written).
• Strong strategy and commercial management delivering large campaigns.
• Excellent in negotiation, communication and presentation.

Responsibilities

• Implement initiatives to achieve strategic objectives and monitor departmental performance.
• Lead team in new business development including planning, organizing, reporting and implementing projects for MTR advertising.
• Report to Directors on performance and initiative progress.
• Develop and lead staff across all areas of the business.
• Manage Sales Team / Advertiser / Agency / Production House to support sales services and daily log preparation.
• Strategize to produce innovative media advertising initiatives to deliver strong sales and customer feedback.
• Oversee monthly themed advertising assets across Print, Digital, Paid Search, SEM, SEO and Mobile with CMD and production houses.
• Identify target audience via digital targeting strategies for monthly campaigns.
• Prepare reporting and budget management including costing and spending updates.
• Keep industry research figures and audience data up to date.
• Liaise and build relationships with MTR and media sales companies.
• Negotiate rates and spaces with media sales and media companies for mobile, digital and print ad campaigns.

Skills

Strategic marketing

Leadership

Client relationships

Negotiation

Presentation skills

Fluent English

Education

MBA preferred

University degree in business/marketing

Job description

Implement initiatives to achieve the company’s strategic objectives

Constantly monitor the performance of departmental operations and leading the team in new business development including planning, organizing, reporting and implementation of new projects relating to MTR advertising display

Report regularly to Directors on departmental performance and initiative progress

Encourage, develop and lead staff across all areas of the business

Managing Sales Team / Advertiser / Agency / Production House to support all sales services and daily log preparation; obtaining material instructions for material posting and finished materials for broadcasting

Strategize to produce original and innovative media and advertising initiatives with the purpose of delivering strong sales and customer feedback

Managing all monthly themed advertising assets i.e. Print, Digital, Paid Search, Search Engine Marketing, Search Engine Optimization and Mobile with CMD and other production house

Identifying the target audience via various digital targeting strategies for monthly themed media campaign analysis

Prepare reporting and budget management, including preparing costing and producing spending updates.

Keeping up to date with industry research figures, including distribution figures (newspapers, magazines, web sites, mobile users) and audience figures

Liaising and building relationships with MTR and media sales companies

Negotiating with media sales and media companies to obtain the best rates and most appropriate media spaces in mobile, digital and print advertising

Job Requirements

University degree in business or marketing related subjects; MBA preferred

Over 8 years of proven experience in out-door media experiences with strategic B2B marketing role

Excellent relationship with media or media sales companies

Understanding of trends and direct competitors with commercial awareness

Must be experience in an advertising agency, corporate experience within media

Proven Asia business exposure, and a good understanding of guidelines and brand standards of major multinational firms

Fluent spoken and written English

Proven strong strategy and commercial management skills with track record of success in leading large campaign projects

Excellent in innovative, creativity, negotiation, communication and presentation skills

JCDecaux is an Equal Opportunities Employer. All personal data collected will be handled with strict confidentiality and used solely for recruitment purposes. Applicants not contacted within six weeks may consider their application unsuccessful. However, all applications will be retained for 12 months.

Advertising, Marketing & Communications Services 101-1,000 employees

JCDecaux Transport is the main subsidiary of the JCDecaux Group in Hong Kong, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the No.1 outdoor advertising company in Hong Kong, the market leader and pioneer of the outdoor advertising industry. Currently managing the advertising sales concessions of MTR* and Airport Express for over 45 years. The company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages.

JCDecaux Transport is the main subsidiary of the JCDecaux Group in Hong Kong, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the No.1 outdoor advertising company in Hong Kong, the market leader and pioneer of the outdoor advertising industry. Currently managing the advertising sales concessions of MTR* and Airport Express for over 45 years. The company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages.