Strategic Advertising & Growth Leader

JCDecaux Transport; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

5-day work week

Medical and dental coverage

Forward‑thinking media environment

Job summary

JCDecaux Transport is seeking a senior leader to drive outdoor media strategy and sales growth in Asia-Pacific. The role oversees a cross-functional team, negotiates with media sales channels, and steers campaigns from concept to delivery.

The ideal candidate has a strong background in B2B marketing for outdoor/media, proven leadership, and excellent stakeholder management. This is a senior, full-time position based in Hong Kong with a focus on innovative media solutions.

Qualifications

• University degree in business or marketing; MBA preferred.
• 8+ years of proven experience in outdoor media with strategic B2B marketing.
• Excellent relationships with media or media sales companies.
• Understanding of trends and competitors with commercial awareness.
• Experience in an advertising agency or corporate media environment.
• Proven Asia business exposure; knowledge of major multinational guidelines.

Responsibilities

• Implement initiatives to achieve the company’s strategic objectives.
• Monitor department performance and lead the team in new business development and project implementation.
• Report to Directors on departmental performance and initiative progress.
• Encourage, develop and lead staff across all business areas.
• Manage Sales Team / Advertiser / Agency / Production House to support services and daily log preparation.
• Strategize to deliver innovative media and advertising initiatives to drive sales and customer feedback.
• Oversee monthly themed assets across Print, Digital, Paid Search, SEO and Mobile with CMD and production houses.
• Identify target audiences via digital strategies for monthly campaign analysis.
• Prepare reporting and budget management, including costings and spend updates.
• Stay updated with industry research on distribution and audience figures.

Skills

Strategic marketing

Business development

Media relationships

Campaign leadership

Negotiation

Presentation skills

English proficiency

Education

University degree in business/marketing

Job description

JCDecaux Transport is seeking a senior leader to drive outdoor media strategy and sales growth in Asia-Pacific. The role oversees a cross-functional team, negotiates with media sales channels, and steers campaigns from concept to delivery.

The ideal candidate has a strong background in B2B marketing for outdoor/media, proven leadership, and excellent stakeholder management. This is a senior, full-time position based in Hong Kong with a focus on innovative media solutions.