Freelance Strategist

South China Morning Post; Hong Kong; Sur place; HKD 600 000 - 900 000; Plein temps

Résumé du poste

Morning Studio, the award-winning branded content unit of the South China Morning Post, is seeking a visionary Strategist fluent in English and Chinese to drive growth in Hong Kong's dynamic media ecosystem. You will turn client objectives into transformative content-led solutions and lead multi-platform campaigns.

Based in Causeway Bay, you will work with Sales, Editorial, and Production teams to develop commercially viable strategies, measure ROI, and mentor junior strategists while shaping

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or Journalism.
• 5+ years in content strategy or senior client-facing roles in media or creative agencies.
• Professional fluency in English and Chinese (Mandarin or Cantonese).
• Deep understanding of HK culture, media landscape.
• Proven track record in branded content deals.
• Strong leadership and ability to work under pressure.

Responsabilités

• Lead development of multi-platform branded content proposals.
• Serve as strategic consultant to clients and internal sales teams.
• Anticipate market trends to position Morning Studio for growth.
• Architect end-to-end campaign conceptualisation and execution.
• Develop integrated content roadmaps across video, native, social.
• Lead ideation aligned with Hong Kong and Greater China culture.
• Define campaign measurement frameworks and ROI insights.
• Mentor junior strategists and liaise with clients, Sales, Editorial.
• Represent Morning Studio at external meetings and events.

Connaissances

Content strategy

Business development

Client-facing

Bilingual EN/CN

Formation

Bachelor’s degree in Marketing/Communications/Business/Journalism

Description du poste

Morning Studio is the award-winning branded content team of the South China Morning Post, delivering compelling, innovative content solutions that connect brands with audiences in impactful ways.

Purpose of the Position:

We are seeking a visionary, and culturally fluent Strategist to support the growth of Morning Studio and shape world-class branded content campaigns. This role requires a combination of strategic foresight, exceptional storytelling acumen, and a deep commercial understanding of Hong Kong's complex media and cultural ecosystem. You will be the primary strategic driver, turning client business objectives into transformative content-led solutions.

In this role, you will:

• Lead the development of sophisticated, multi-platform branded content proposals, ensuring they are commercially viable, strategically sound, and aligned with SCMP's premium offerings.
• Serve as a trusted strategic consultant to clients and internal sales teams, translating complex client challenges into clear, innovative, and measurable content solutions.
• Anticipate market trends, competitive shifts, and audience behavior to proactively position Morning Studio for growth and innovation.
• Architect and oversee the end-to-end conceptualisation and execution framework for compelling branded content campaigns, ensuring alignment between client KPIs, audience insights, and editorial integrity.
• Develop integrated content roadmaps that span multiple formats (video, native, social, experiential) and distribution channels
• Lead strategic ideation that resonates with the nuanced cultural landscape of Hong Kong and the Greater China region.
• Define campaign measurement frameworks, leveraging advanced analytics to generate strategic insights, demonstrate tangible ROI, and inform future high-value client engagements.
• Leveraging an unparalleled understanding of Hong Kong’s local trends, shifting values, and complex consumer behaviors to ensure campaigns achieve maximum resonance and impact.
• Provide executive-level insights and competitive analysis to the broader leadership team, identifying strategic gaps and pioneering new content formats for the market.
• Mentor and develop junior strategists and team members, fostering a culture of strategic thinking, commercial accountability, and creative excellence.
• Serve as the strategic liaison between clients, Sales, Editorial, and Production teams, ensuring seamless communication and flawless execution of complex, large-scale campaigns.
• Represent Morning Studio in high-stakes external meetings, industry events, and thought leadership forums.

Skills and Experience that will lead to success:

• Bachelor’s degree in a relevant field (e.g., Marketing, Communications, Business, or Journalism).
• 5+ years of progressive experience in content strategy, business development, or a senior client-facing role within media, publishing, or a creative agency.
• Professional fluency in English and Chinese (Mandarin or Cantonese) is mandatory, with exceptional verbal, presentation, and written communication skills in both languages.
• Demonstrated deep understanding and strategic command of Hong Kong’s cultural nuances, media consumption behaviors, and consumer landscape.
• Proven track record of developing and closing significant branded content deals and delivering creative strategies that drive measurable, business-critical results.
• Exceptional strategic multitasking, organisational, and leadership skills, with a confirmed ability to excel under pressure.

Work location will be at Causeway Bay office.

Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy .