Social Media Editor, Specialist Publications

South China Morning Post; Hong Kong Island; On-site; HKD 420,000 - 660,000; Full time

Job summary

South China Morning Post is seeking a creative Social Media Editor for our Specialist Publications team in Hong Kong. You will lead social media strategy, grow audiences and develop compelling, platform-specific content across STYLE, 100 Top Tables and other verticals.

You will collaborate with editors, writers, photographers and designers to transform editorial stories into social-first formats, including short-form videos, and contribute social copy and video scripts as needed.

Qualifications

• 3–5 years of experience in social media, digital journalism or content production.
• Proven experience developing social media strategies and growing audiences.
• Experience in short-form video development, scripting and editing.
• Strong visual sensibility with interest in lifestyle, fashion, dining, travel and culture.
• Ability to analyze performance using social media analytics tools.

Responsibilities

• Develop and execute social media strategies across Specialist Publications, tailored to each brand.
• Lead daily social media planning, content creation and publishing with a consistent editorial voice.
• Collaborate with editors, writers, photographers and designers to adapt stories for platforms.
• Pitch, commission and produce original social-first content, including short-form videos.
• Develop content around major features, launches, events and brand initiatives.
• Identify opportunities to grow audiences and drive traffic to digital platforms.
• Monitor and analyse social media performance to inform strategies.
• Keep up with emerging platforms and formats for experimentation.
• Contribute editorial writing, social copy and video scripts as required.

Skills

Editorial judgement

Copywriting

Social media strategy

Audience growth

Video editing/production

Analytics tools

Project management

Cross-team collaboration

English proficiency

Tools

Social media platforms

Job description

About the Team:

South China Morning Post's Specialist Publications team is looking for a creative, digitally savvy Social Media Editor to lead its social media strategy, grow and engage its audience and develop compelling content across platforms.

Purpose of the Position:

The ideal candidate combines strong editorial judgement with a deep understanding of social media trends, audience behaviour and digital storytelling. Working closely with the editorial teams across STYLE, 100 Top Tables and other Specialist Publications verticals, the Social Media Editor will help shape how our journalism reaches new audiences, while developing original, social-first content and video that reflects the brand's editorial identity.

Please include a portfolio or examples of your prior work along with your cover letter and application.

In this role, you will:

• Develop and execute social media strategies across Specialist Publications, tailored to the editorial identity, audiences and objectives of each brand.
• Lead daily social media planning, content creation and publishing, ensuring a consistent editorial voice and high standard of visual storytelling.
• Collaborate with editors, writers, photographers and designers to adapt editorial stories into compelling, platform-specific content.
• Pitch, commission and produce original social-first content, including short-form videos, interviews and recurring content series.
• Develop social media content and campaigns around major editorial features, publication launches, events and other brand initiatives.
• Identify opportunities to grow audiences, increase engagement, build communities and drive relevant traffic to SCMP's digital platforms.
• Monitor and analyse social media performance, audience engagement and referral traffic, using insights to inform editorial and platform strategies.
• Keep abreast of emerging platforms, trends and content formats, identifying opportunities for experimentation and growth.
• Contribute editorial writing, including social copy, video scripts and articles, as required.

Skills and Experience that will lead to success:

• Excellent command of written and spoken English, with strong editorial judgement and copywriting skills. Knowledge of Chinese is an advantage.
• 3–5 years of experience in social media, digital journalism or content production, preferably within a media organisation or lifestyle publication.
• Proven experience developing social media strategies, creating engaging content and growing audiences.
• Experience in short-form video development and production, including conceptualisation, scripting, commissioning and editing.
• Strong visual sensibility and an interest in lifestyle, fashion, dining, travel and culture.
• Experience using social media analytics and reporting tools to evaluate performance and refine content strategies.
• Strong organisational and project management skills, with the ability to balance priorities across multiple brands and editorial initiatives.
• A collaborative, proactive and creative approach to storytelling, with the ability to develop ideas independently and work effectively across teams.

Work location will be in Causeway Bay office.

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