Senior Branded Content Strategist - HK Growth & Strategy

South China Morning Post; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Morning Studio, the award-winning branded content unit of the South China Morning Post, is seeking a visionary Strategist fluent in English and Chinese to drive growth in Hong Kong's dynamic media ecosystem. You will turn client objectives into transformative content-led solutions and lead multi-platform campaigns.

Based in Causeway Bay, you will work with Sales, Editorial, and Production teams to develop commercially viable strategies, measure ROI, and mentor junior strategists while shaping

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or Journalism.
• 5+ years in content strategy or senior client-facing roles in media or creative agencies.
• Professional fluency in English and Chinese (Mandarin or Cantonese).
• Deep understanding of HK culture, media landscape.
• Proven track record in branded content deals.
• Strong leadership and ability to work under pressure.

Responsibilities

• Lead development of multi-platform branded content proposals.
• Serve as strategic consultant to clients and internal sales teams.
• Anticipate market trends to position Morning Studio for growth.
• Architect end-to-end campaign conceptualisation and execution.
• Develop integrated content roadmaps across video, native, social.
• Lead ideation aligned with Hong Kong and Greater China culture.
• Define campaign measurement frameworks and ROI insights.
• Mentor junior strategists and liaise with clients, Sales, Editorial.
• Represent Morning Studio at external meetings and events.

Skills

Content strategy

Business development

Client-facing

Bilingual EN/CN

Education

Bachelor’s degree in Marketing/Communications/Business/Journalism

Job description

Morning Studio, the award-winning branded content unit of the South China Morning Post, is seeking a visionary Strategist fluent in English and Chinese to drive growth in Hong Kong's dynamic media ecosystem. You will turn client objectives into transformative content-led solutions and lead multi-platform campaigns.

Based in Causeway Bay, you will work with Sales, Editorial, and Production teams to develop commercially viable strategies, measure ROI, and mentor junior strategists while shaping