Feed Ads Optimization Manager

Wuxi Life International Holdings Group Limited; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Wuxi Life International Holdings Group Limited is seeking an experienced advertising and e‑commerce professional to lead cross-platform feed campaigns. You will set up accounts, craft plans aligned with GMV and ROI goals, and drive performance through informed bidding and creative optimization.

You will monitor CTR, CPC, CVR, and CAC in real time, analyze data, and adjust strategies across channels. Collaboration with the creative and operations teams is essential to hit sales targets and

Qualifications

• Bachelor’s degree or above; at least 5 years of experience in advertising and e‑commerce sectors.
• Familiar with the placement mechanisms of mainstream feed advertising platforms.
• Proficient in full-funnel advertising optimization, capable of quickly identifying issues through data and developing actionable strategies.
• Sensitive to user psychology and traffic logic; skilled at uncovering high-conversion creative directions.
• Proficient in data analysis tools (Excel/SQL/BI), with basic reporting capability.

Responsibilities

• Develop cross-platform feed advertising plans based on business objectives (GMV/ROI) and industry characteristics of electronic and plastic products; responsible for account setup and plan execution.
• Improve ad conversion efficiency through targeting strategies, bidding models, and creative combinations; monitor ad performance in real time (CTR, CPC, CVR, CAC), conduct data analysis, and dynamically adjust bidding, targeting, creative assets, and placement channels.
• Build a data analysis framework, monitor core metrics such as click-through rate and conversion rate, identify issues, and develop optimization plans.
• Produce regular performance reports, communicate and share them with internal teams, and update the placement strategies regularly.
• Track algorithm updates and traffic rule changes across the feed advertising industry, and adjust placement strategies in a timely manner.
• Analyze competitors' advertising strategies, extract reusable insights, and apply them to client optimizations.
• Collaborate with the creative team, providing material optimization directions based on data feedback (e.g., user pain points, conversion hook design).
• Work with the e‑commerce operations team to attain sales targets via advertising campaigns; efficiently manage advertising budgets, rationally allocate channel resources, and maximize cost‑effectiveness while delivering business objectives.

Skills

Full-funnel optimization

Data analysis

Ad strategy

User psychology

Education

Bachelor's degree

Tools

Excel

SQL

BI

Job description

Responsibilities

• Develop cross-platform feed advertising plans based on business objectives (GMV/ROI) and industry characteristics of electronic and plastic products; responsible for account setup and plan execution.


• Improve ad conversion efficiency through targeting strategies, bidding models, and creative combinations; monitor ad performance in real time (CTR, CPC, CVR, CAC), conduct data analysis, and dynamically adjust bidding, targeting, creative assets, and placement channels.


• Build a data analysis framework, monitor core metrics such as click-through rate and conversion rate, identify issues, and develop optimization plans.


• Produce regular performance reports, communicate and share them with internal teams, and update the placement strategies regularly.


• Track algorithm updates and traffic rule changes across the feed advertising industry, and adjust placement strategies in a timely manner.


• Analyze competitors' advertising strategies, extract reusable insights, and apply them to client optimizations.


• Collaborate with the creative team, providing material optimization directions based on data feedback (e.g., user pain points, conversion hook design).


• Work with the e‑commerce operations team to attain sales targets via advertising campaigns; efficiently manage advertising budgets, rationally allocate channel resources, and maximize cost‑effectiveness while delivering business objectives.

Requirements

• Bachelor’s degree or above; at least 5 years of experience in advertising and e‑commerce sectors.


• Familiar with the placement mechanisms of mainstream feed advertising platforms.


• Proficient in full-funnel advertising optimization, capable of quickly identifying issues through data and developing actionable strategies.


• Sensitive to user psychology and traffic logic; skilled at uncovering high-conversion creative directions.


• Proficient in data analysis tools (Excel/SQL/BI), with basic reporting capability.