Global Advertising Specialist

Red Begonia Limited; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

RedotPay, a global crypto payment fintech, is seeking an experienced Performance Advertising Specialist to lead hands-on campaigns across overseas platforms. You will configure campaigns, audiences, budgets, and tracking while optimizing for metrics like CTR, CPC, CPA and ROI.

You will collaborate with creative, product, and sales teams to craft high-converting assets and messaging, while staying compliant with platform rules and evolving advertising trends.

Qualifications

• 3+ years of experience in performance advertising/optimization on multiple overseas platforms.
• Experience with overseas financial product advertising is a strong plus.
• Proficient in funnel models, bidding mechanisms, and attribution concepts.

Responsibilities

• Execute advertising campaigns across major overseas media platforms (TikTok, Facebook, Google Ads, AppLovin, Twitter, ASA).
• Set up and optimize Campaign/Ad Set/Ad structures, audiences, budgets, and bidding strategies; perform ongoing optimization and A/B testing.
• Collaborate with creative teams to plan copy and visuals for high-converting assets; align with product and marketing on strategy.
• Set up and validate multi-channel tracking (pixels, SDKs, API tracking) with technical teams; ensure data accuracy.
• Monitor daily performance, generate reports, and optimize budget allocation, targeting, and creatives based on analytics.
• Stay updated on platform policies and explore new features and ad placements through rapid testing.
• Support marketing planning and coordinate with operations, product, sales to align campaigns with promotions.
• Monitor account security and compliance, maintaining healthy account structures.

Skills

Performance Ads

Campaign Setup

Audience Targeting

Data Analysis

Pixel Tracking

Creative Optimization

AI Content Tools

Cross-functional Work

Tools

TikTok Ads

Facebook Ads

Google Ads

AppLovin

Job description

RedotPay is a global crypto payment fintech that integrates blockchain solutions into traditional banking and finance infrastructure. Our user-friendly crypto platform empowers millions worldwide to spend and send crypto assets, providing faster, more accessible and inclusive financial services. We are dedicated to advancing financial

inclusion for the unbanked and supporting crypto enthusiasts, driving the global adoption of secure and flexible crypto-powered financial solutions. Join us in shaping the future of finance and making a meaningful impact on a global scale.

Job Responsibilities

• Responsible for the hands‑on execution of advertising campaigns on major overseas media platforms such as TikTok, Facebook, Google Ads, AppLovin, Twitter, and ASA, and accountable for core metrics (CTR, CPC, CPA, ROI, etc.).
• Independently complete account structure setup (Campaign/Ad Set/Ad layering), audience targeting configuration, budget and bidding strategy setup, and ongoing optimization and A/B testing during campaign execution. Proficient in utilizing different campaign objectives (conversions, traffic, engagement, etc.).
• Based on product and market insights, identify target audience characteristics and selling points, participate in advertising creative planning, propose copywriting directions, and collaborate with design/content teams to produce high‑converting visual and video materials.
• Responsible for setting up and validating multi‑channel attribution and data tracking (e.g., pixels, SDKs, API tracking, etc.), coordinating with data/technical teams to ensure the accuracy of conversion data, and optimizing attribution models and campaign measurement consistency.
• Monitor daily advertising performance data, generate campaign reports and analytical insights using data analysis tools (e.g., AF, BI tools, etc.), and make optimizations accordingly for budget allocation, audience targeting, and creative adjustments.
• Stay updated on platform policies and algorithm changes, follow the latest advertising trends and rules on media platforms, and continuously explore new features, ad placements, and optimization strategies through rapid testing.
• Assist in overall marketing planning and collaborate closely with operations, product, sales, and other teams to align campaign pacing with promotional activities, enhancing overall marketing effectiveness.
• Ensure account security and compliance by regularly monitoring for anomalies and potential violations, maintaining healthy account structures, and safeguarding fund usage.

Job Requirements

• 3+ years of experience in performance advertising/optimization, with hands‑on experience on at least two of the following platforms: TikTok, Facebook, Google Ads, or AppLovin (including independent setup, ongoing optimization, and performance review). Experience in overseas financial product advertising is a strong plus.
• Proficient in the fundamentals and platform rules of performance advertising, with an understanding of funnel models, user lifecycle, bidding mechanisms, etc. Prior successful case studies in performance‑based campaigns (e.g., user acquisition, e-commerce, gaming) are preferred.
• Strong data sensitivity and analytical skills, proficient in using Excel/Sheets (pivot tables, basic functions), BI, or data analysis tools for multi‑dimensional data breakdown and attribution analysis. Experience with multi‑channel attribution models (e.g., first‑click, last‑click, data‑driven attribution) is a plus.
• Familiar with pixel tracking, event tracking, MMPs (such as AppsFlyer, Adjust) or platform‑native attribution solutions, with practical experience in data tracking validation and attribution troubleshooting.
• Solid understanding of advertising creativity and content, capable of providing clear creative optimization directions based on campaign data. Experience with AI tools (e.g., Midjourney, DALL·E, Runway, CapCut, Jianying Smart Tools) for generating images/videos/scripts is a plus.
• Results‑driven with strong resilience, adept at continuous testing and review in a fast‑paced, dynamic environment, and highly responsible for data and outcomes.
• Excellent communication and collaboration skills, capable of working effectively with operations, product, design, technical, and other teams to drive project progress.
• Good English reading and writing skills, able to comprehend platform documentation, policies, and overseas creative materials. Cross‑cultural user insight is a plus.