EU Business Development Lead: White Goods & Premium Brands

Defond Electrical Industries Limited; Hong Kong; On-site; HKD 400,000 - 700,000; Full time

Job summary

Defond Electrical Industries Limited seeks a (Senior) Business Development Manager to lead EU market penetration in the white goods sector, targeting premium brands. The role demands extensive overseas BD experience and a robust network in home appliances.

You will collaborate with HQ teams, drive opportunities with key accounts, and represent Defond at industry events. Willingness to travel is required to support client meetings and exhibitions.

Qualifications

• Bachelor’s degree or above in related disciplines.
• Minimum 5 years overseas business development, sales, or account management experience.
• Strong network in home appliance sector, especially white goods.
• Fluency in Chinese and English is mandatory.
• Willingness to conduct overseas business trips for client meetings, project reviews, and exhibitions.

Responsibilities

• Own business development in EU market, prioritizing white goods sector and with premium brands.
• Identify and develop new business opportunities within existing key accounts, to drive penetrations into segments and/or commodities with white-space opportunities.
• Build and maintain strong partnerships with key multifunctional stakeholders and key accounts that we want to penetrate further into.
• Facilitate and/or drive local tech days, in partnership with headquarter project teams, to incent customers and prospects to give development opportunities in the integrated control solution space.
• Collaborate with headquarter project teams and other relevant functions to align strategies and turn leads into successful awards and eventual launches.
• Conduct market research to understand trending customer and market needs and competitive landscape.
• Represent the company in industry events, trade shows, and key client meetings to build IP.

Skills

Overseas business development

Sales experience

Account management

Networking

Bilingual Chinese/English

Negotiation skills

Travel willingness

Education

Bachelor's degree or above

Job description

Defond Electrical Industries Limited seeks a (Senior) Business Development Manager to lead EU market penetration in the white goods sector, targeting premium brands. The role demands extensive overseas BD experience and a robust network in home appliances.

You will collaborate with HQ teams, drive opportunities with key accounts, and represent Defond at industry events. Willingness to travel is required to support client meetings and exhibitions.