Sales Executive / Senior Executive

Charlotte Frank; Hong Kong; On-site; HKD 279,000 - 558,000; Full time

Job summary

Charlotte Frank Recruitment Ltd. in Hong Kong is seeking a commercially minded Sales professional to grow sales across retail, dealer, distributor, and e-commerce accounts.

You will manage relationships, execute promotional plans, and drive both sell-in and sell-out while maintaining strong customer engagement. The role targets delivering monthly to annual sales, optimizing product listings, and building robust account strategies.

Qualifications

• Diploma or bachelor’s degree in business, marketing, sales, management, or a related discipline preferred.
• Approximately 3–5 years of sales, account-management, retail-channel, distribution, or business-development experience.
• Experience in home appliances, consumer electronics, retail, FMCG durables, or distributor management is strongly preferred.
• Proven track record of achieving sales targets and managing customer accounts.
• Proficiency in Microsoft Excel, PowerPoint, CRM systems, and sales reporting tools.
• Strong English communication skills; Cantonese and Mandarin are preferred for Hong Kong facing roles.

Responsibilities

• Achieve monthly, quarterly, and annual sales, revenue, product-mix, and collection targets for assigned accounts and territories.
• Manage and develop relationships with assigned retail chains, independent dealers, wholesalers, e-commerce partners, and project customers.
• Conduct regular customer visits to identify sales opportunities, resolve issues, review inventory, and strengthen business relationships.
• Prepare and execute account action plans to increase sales, product listings, store coverage, and share of shelf.
• Identify and acquire new customers, dealers, and channel partners in line with the company’s distribution strategy.
• Overseeing promoters, merchandisers, and retail staff to improve product knowledge, consumer engagement, and conversion.
• Prepare accurate sales forecasts, account pipelines, weekly call reports, and monthly sales-performance updates.
• Maintain accurate account information, sales data, forecasts, and activity records in company reporting systems.

Skills

Excel

PowerPoint

CRM systems

Sales reporting

English communication

Cantonese

Mandarin

Education

Diploma/Bachelor degree in Business or related

Tools

Microsoft Office

Job description

The person will work under the Home Appliances team, responsible for delivering assigned sales targets and growing sales within designated retail, dealer, distributor, e-commerce, or project accounts. Reporting to the Sales Manager, the role focuses on maintaining strong customer relationships, executing sales and promotional plans, monitoring product availability, and driving both sell-in (sales to channel partners) and sell-out (sales to end consumers).

This position suits a commercially minded sales professional with approximately four years of experience in home appliances, consumer electronics, retail, FMCG durables, or a related channel-sales environment. Similar roles typically focus on target achievement, dealer-account development, sell-in/sell-out execution, and channel performance.

The role

• Achieve monthly, quarterly, and annual sales, revenue, product-mix, and collection targets for assigned accounts and territories.
• Manage and develop relationships with assigned retail chains, independent dealers, wholesalers, e-commerce partners, and project customers.
• Conduct regular customer visits to identify sales opportunities, resolve issues, review inventory, and strengthen business relationships.
• Prepare and execute account action plans to increase sales, product listings, store coverage, and share of shelf.
• Identify and acquire new customers, dealers, and channel partners in line with the company’s distribution strategy.
• Overseeing promoters, merchandisers, and retail staff to improve product knowledge, consumer engagement, and conversion.
• Prepare accurate sales forecasts, account pipelines, weekly call reports, and monthly sales-performance updates.
• Maintain accurate account information, sales data, forecasts, and activity records in company reporting systems.

Qualifications & Requirements

• Diploma or bachelor’s degree in business, Marketing, Sales, Management, or a related discipline preferred.
• Approximately 3-5 years of sales, account-management, retail-channel, distribution, or business-development experience.
• Experience in home appliances, consumer electronics, electrical products, durable goods, retail, or distributor management is strongly preferred.
• Proven track record of achieving sales targets and managing customer accounts.
• Proficiency in Microsoft Excel, PowerPoint, CRM systems, and sales reporting tools.
• Strong English communication skills; Cantonese and Mandarin are preferred for Hong Kong facing roles.
• Achievement of individual monthly, quarterly, and annual sales targets.
• Organized, detail-oriented, and capable of managing several accounts and deadlines simultaneously.
• Proactive problem solver who remains professional when handling delivery, product, payment, or service issues.

Personal data collected will be used for recruitment purposes only

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