Sales Executive

Charlotte Frank Limited; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Job summary

Charlotte Frank Limited is seeking a commercially minded sales professional to drive home appliances channel sales across retail, dealer, distributor, and ecommerce accounts in Hong Kong. You will maintain strong customer relationships, execute plans, and monitor product availability to meet targets.

The role requires 3–5 years in sales/channel sales with proficiency in Excel, PowerPoint and CRM tools; Cantonese/ Mandarin are helpful for HK-facing roles.

Qualifications

• Degree in business, marketing, sales or related discipline is preferred.
• 3–5 years in Sales, account-management, retail-channel, distribution or business development.
• Experience with home appliances, consumer electronics, or distributor management is valued.
• Proven track record of meeting sales targets with key accounts.
• Experience dealing with retail buyers, distributors, dealers, or ecommerce partners is a plus.
• Proficient Excel, PowerPoint and sales reporting tools; strong English communication; Cantonese/Mandarin helpful for HK-facing roles.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for assigned accounts and territories.
• Manage relationships with retail chains, dealers, distributors, and ecommerce partners.
• Conduct regular customer visits to identify opportunities, resolve issues, and review inventory.
• Prepare and execute account action plans to increase listings, store coverage, and share-of-shelf.
• Identify and acquire new customers and channel partners in line with distribution strategy.
• Present products, promotions, and commercial proposals to buyers and store managers.
• Support pricing, promotions, display arrangements, rebate claims, and payment terms negotiations.
• Oversee promoters, merchandisers, and retail staff to improve product knowledge and engagement.
• Prepare accurate sales forecasts, pipelines, and weekly/monthly performance updates.
• Maintain CRM data and sales records; ensure timely reporting to management.

Skills

Sales

Account management

Channel sales

Customer relationship

Forecasting

Education

Diploma / Bachelor's in Business, Marketing, Sales or related

Tools

Excel

PowerPoint

CRM systems

Job description

The person will work under the Home Appliances team, responsible for delivering assigned sales targets and growing sales within designated retail, dealer, distributor, e-commerce, or project accounts. Reporting to the Sales Manager, the role focuses on maintaining strong customer relationships, executing sales and promotional plans, monitoring product availability, and driving both sell-in (sales to channel partners) and sell-out (sales to end consumers).

This position suits a commercially minded sales professional with approximately four years of experience in home appliances, consumer electronics, retail, FMCG durables, or a related channel-sales environment. Similar roles typically focus on target achievement, dealer-account development, sell-in/sell-out execution, and channel performance.

The role

Achieve monthly, quarterly, and annual sales, revenue, product-mix, and collection targets for assigned accounts and territories.

Manage and develop relationships with assigned retail chains, independent dealers, wholesalers, e-commerce partners, and project customers.

Conduct regular customer visits to identify sales opportunities, resolve issues, review inventory, and strengthen business relationships.

Prepare and execute account action plans to increase sales, product listings, store coverage, and share-of-shelf.

Identify and acquire new customers, dealers, and channel partners in line with the company's distribution strategy.

Present new products, promotions, product benefits, and commercial proposals to buyers, store managers, and other customer decision-makers.

Support commercial negotiations on pricing, promotional activities, display arrangements, rebate claims, payment terms, and annual account plans, subject to approval limits.

Overseeing promoters, merchandisers, and retail staff to improve product knowledge, consumer engagement, and conversion.

Prepare accurate sales forecasts, account pipelines, weekly call reports, and monthly sales-performance updates.

Maintain accurate account information, sales data, forecasts, and activity records in CRM or company reporting systems.

Qualifications & Requirements

Diploma or bachelor's degree in business, Marketing, Sales, Management, or a related discipline preferred.

Approximately 3-5 years of sales, account-management, retail-channel, distribution, or business-development experience.

Experience in home appliances, consumer electronics, electrical products, durable goods, retail, or distributor management is strongly preferred.

Proven track record of achieving sales targets and managing customer accounts.

Experience dealing with retail buyers, distributors, dealers, store managers, or e-commerce partners is an advantage.

Proficiency in Microsoft Excel, PowerPoint, CRM systems, and sales reporting tools.

Strong English communication skills; Cantonese and Mandarin are preferred for Hong Kong facing roles.

Able to travel regularly for retail visits, dealer meetings, events, and customer appointments.

Achievement of individual monthly, quarterly, and annual sales targets.

Sales growth by account, territory, channel, and product category.

Organized, detail-oriented, and capable of managing several accounts and deadlines simultaneously.

Proactive problem solver who remains professional when handling delivery, product, payment, or service issues.

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