E-commerce & Digital Marketing Lead

Links Concept Co Ltd; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Links Concept is seeking a Digital Marketing & E-commerce Specialist to bridge our online marketing and e-commerce operations. You will drive our online presence across social media, optimize product listings, pricing, and stock across direct and partner channels, and manage end-to-end campaigns in Hong Kong and regional markets.

You will spearhead in-house social media, write compelling content, and design campaigns across Meta and Google Ads while collaborating with regional partners.

Qualifications

• Experience in e-commerce and digital marketing
• Proven ability to manage social media campaigns end-to-end
• Strong understanding of SEO and paid ads management

Responsibilities

• Own day-to-day operations of the e-commerce platform across channels
• Update inventory feeds and maintain product listings, pricing, and stock
• Lead in-house social media channels and coordinate with regional agencies
• Create engaging content for social posts, captions, videos, and newsletters
• Set up targeted EDMs and manage paid campaigns across Meta and Google
• Cultivate relationships with wine/lifestyle influencers and media partners
• Track key digital and e-commerce KPIs and translate data into insights
• Collaborate with accounting to review invoices and prepare performance reports
• Provide on-ground support for events and brand activations

Skills

E-commerce management

Digital marketing

Social media

SEO

Tools

Meta Business Suite

Google Ads

Photoshop

Job description

Links Concept is seeking a Digital Marketing & E-commerce Specialist to bridge our online marketing and e-commerce operations. You will drive our online presence across social media, optimize product listings, pricing, and stock across direct and partner channels, and manage end-to-end campaigns in Hong Kong and regional markets.

You will spearhead in-house social media, write compelling content, and design campaigns across Meta and Google Ads while collaborating with regional partners.