Global Digital Marketing Lead: LinkedIn & Lead Gen

JEB International Limited; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

JEB Group seeks a proactive Online and Digital Marketing Specialist to lead full‑stack digital marketing efforts across LinkedIn and other social channels. You will oversee website, SEM, SEO collaboration, paid ads, email/CRM campaigns, and analytics to boost brand awareness and lead generation.

The role requires 5+ years in marketing, strong copywriting, and a data‑driven mindset. Fluency in English and Mandarin is essential; Cantonese is highly valued.

Qualifications

• Minimum 5 years of experience in marketing or digital marketing roles.
• Fluency in English and Mandarin (written and spoken) is essential; Cantonese valued.

Responsibilities

• Develop and execute integrated digital marketing strategies across social media, SEO, SEM, Email/CRM, and Paid Advertising.
• Manage digital marketing budget, forecast ROI, and ensure cost efficiency.
• Stay ahead of digital marketing trends and platform changes.
• Utilise analytics tools to track, measure, and analyse campaign performance across channels.
• Prepare regular performance reports and dashboards for leadership.

Skills

Digital marketing

LinkedIn marketing

Brand storytelling

Copywriting

Analytics

Budget management

A/B testing

SEO

SEM

Email marketing

CRM

Content calendar

Vendor management

Multilingual English/Mandarin

Adobe Suite (Canva/Photoshop/Illustrat

Tools

Google Analytics 4

CRM software

WordPress

Adobe Photoshop

Illustrator

Canva

Job description

JEB Group seeks a proactive Online and Digital Marketing Specialist to lead full‑stack digital marketing efforts across LinkedIn and other social channels. You will oversee website, SEM, SEO collaboration, paid ads, email/CRM campaigns, and analytics to boost brand awareness and lead generation.

The role requires 5+ years in marketing, strong copywriting, and a data‑driven mindset. Fluency in English and Mandarin is essential; Cantonese is highly valued.