Digital Marketing & E-commerce specialist

Links Concept Co Ltd; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Links Concept is seeking a Digital Marketing & E-commerce Specialist to bridge our online marketing and e-commerce operations. You will drive our online presence across social media, optimize product listings, pricing, and stock across direct and partner channels, and manage end-to-end campaigns in Hong Kong and regional markets.

You will spearhead in-house social media, write compelling content, and design campaigns across Meta and Google Ads while collaborating with regional partners.

Qualifications

• Experience in e-commerce and digital marketing
• Proven ability to manage social media campaigns end-to-end
• Strong understanding of SEO and paid ads management

Responsibilities

• Own day-to-day operations of the e-commerce platform across channels
• Update inventory feeds and maintain product listings, pricing, and stock
• Lead in-house social media channels and coordinate with regional agencies
• Create engaging content for social posts, captions, videos, and newsletters
• Set up targeted EDMs and manage paid campaigns across Meta and Google
• Cultivate relationships with wine/lifestyle influencers and media partners
• Track key digital and e-commerce KPIs and translate data into insights
• Collaborate with accounting to review invoices and prepare performance reports
• Provide on-ground support for events and brand activations

Skills

E-commerce management

Digital marketing

Social media

SEO

Tools

Meta Business Suite

Google Ads

Photoshop

Job description

Digital Marketing & E-commerce specialist

We are seeking a dynamic and versatile Digital Marketing & E-commerce specialist to join our team. In this dual-focus role, you will bridge our digital marketing and e-commerce operations, driving our online presence across social media and managing the end-to-end performance of our e-commerce platform. You will collaborate closely with both the Marketing and e-commerce teams to execute engaging digital campaigns, optimize inventory and sales channels, and elevate our brand presence across Hong Kong and regional markets.

Key responsibilities

Own the day-to-day operations of the e-commerce platform, ensuring absolute accuracy of product listings, pricing, vintages, and stock levels across direct and third-party channels

Update inventory feeds daily, design promotional bundles and gifting solutions, maintain the corporate website, and manage order fulfilment, logistics, customer inquiries, and dispute resolution

Spearhead in-house social media channels (including Instagram, Facebook, and LinkedIn) while coordinating campaign alignment and day-to-day operations with regional agencies

Conceptualize, write, and produce culturally resonant, audience-first storytelling across social posts, captions, short-form video scripts, and newsletters

Design, set up, and execute targeted Electronic Distribution Mailers (EDMs) and manage paid digital advertising campaigns across Meta Business Suite, Google Ads, and related performance channels

Identify, cultivate, and manage relationships with local wine/lifestyle KOLs, micro-influencers, and media partners to drive cross-promotional value, support events, and expand brand reach

Track and analyse core digital and e-commerce KPIs, monitor social/market trends, and translate data into actionable commercial insights

Partner with the accounting team to consolidate and review monthly third-party invoices and deliver clear performance reports and strategic recommendations

Provide on-the-ground planning and operational support for company events, trade tastings, and brand activations

About you

Proven background in e-commerce management, digital marketing, and social media handling, with a wine or luxury retail background considered a strong plus

Advanced short-form video editing skills and strong visual literacy, with a clear understanding of how copy, design, and user experience converge

Proficiency with creative design tools such as Photoshop

Tech-savvy with a strong understanding of SEO, Meta Ads, and Google Ads management

Superior English writing, editing, and storytelling skills, alongside fluency in Cantonese and Mandarin

A proactive can-do attitude, exceptional problem-solving abilities, and strong project management skills capable of handling multi-faceted workstreams across diverse stakeholders

Passion for wine, culture, and lifestyle branding is a distinct advantage

About us

Links Concept is one of the leading and most dynamic independent wine and spirits distributors in Hong Kong, Macau, and Greater China. We proudly represent a prestigious portfolio of family-owned estates and iconic brands from around the world.