Director, Digital Strategy & AI-Driven Growth

Prudential Services Asia; Hong Kong; On-site; HKD 1,500,000 - 2,100,000; Full time

Job summary

Prudential Services Asia, headquartered in Hong Kong, seeks a Digital Director to lead regional digital strategy across Asia and Africa, aligning LBUs with group priorities and delivering high-impact digital initiatives.

You will drive AI-enabled insights, content optimization, and omnichannel experiences, while mentoring teams and coordinating with marketing, IT, and distribution to improve lead generation and customer journeys.

Qualifications

• Minimum 15 years of digital experience in financial services or insurance.
• Proven leadership across regional digital initiatives.
• Expertise in performance marketing, SEO, content, and customer journey optimization.

Responsibilities

• Define and execute regional digital strategy across LBUs.
• Drive AI-enabled insights to personalize customer journeys.
• Lead digital marketing capabilities and manage external agencies.
• Oversee website and app experience optimization.

Skills

Digital strategy

Leadership experience

Stakeholder management

AI & analytics

SEO/content marketing

Data-driven marketing

Regional collaboration

Tools

GA

CDP

Marketing automation

Job description

Prudential Services Asia, headquartered in Hong Kong, seeks a Digital Director to lead regional digital strategy across Asia and Africa, aligning LBUs with group priorities and delivering high-impact digital initiatives.

You will drive AI-enabled insights, content optimization, and omnichannel experiences, while mentoring teams and coordinating with marketing, IT, and distribution to improve lead generation and customer journeys.